{"id":29147,"date":"2018-11-07T11:58:42","date_gmt":"2018-11-07T17:58:42","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=29147"},"modified":"2023-06-15T18:25:15","modified_gmt":"2023-06-15T23:25:15","slug":"cannabis-branding-women","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/cannabis-branding-women\/","title":{"rendered":"How to Cultivate a Female-Friendly Cannabis Brand"},"content":{"rendered":"

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With recreational cannabis use legal in nine states (and soon a 10th, Michigan), the District of Columbia, and in Canada, the cannabis industry is steadily growing.<\/p>\n

But to grow even more quickly, cannabis firms will need to push their branding and advertising to reach beyond the core demographic of stoners and hippies.<\/p>\n

There’s a huge opportunity for cannabis firms to more effectively market to women. Here’s what you should know.<\/p>\n

Why are women important cannabis consumers?<\/h2>\n

The rapid rise of female cannabis users leaves a huge opportunity for cannabis business owners to extend their brand strategy<\/a> and connect with a new target market.<\/p>\n

Women are responsible for 70-80%<\/a>\u00a0of consumer spending in the US. They also influence a huge number of purchases.<\/p>\n

In fact, a\u00a0report<\/a> on cannabis use found that 59% of the respondents were women versus 41% male. Women are one of the fastest-growing segments of cannabis users.<\/p>\n

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Chart courtesy of the Cannabis Consumers Coalition<\/a>.<\/p><\/div>\n

Despite these numbers, most existing branding, including logos for cannabis businesses<\/a>, is still geared toward men.<\/p>\n

With strain names like Durban Poison and Green Crack, cannabis firms will fight an uphill battle to attract women customers.<\/p>\n

But this is starting to change.<\/p>\n

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