{"id":28881,"date":"2020-01-14T18:02:29","date_gmt":"2020-01-15T00:02:29","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=28881"},"modified":"2024-01-10T00:02:08","modified_gmt":"2024-01-10T06:02:08","slug":"facebook-messenger-marketing-guide","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/","title":{"rendered":"Facebook Messenger Chatbot Marketing: The Definitive Guide (2024)"},"content":{"rendered":"<p><a href=\"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/chatbot\/\" rel=\"attachment wp-att-28932\"><img decoding=\"async\" class=\"size-full wp-image-28932 aligncenter\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130816\/chatbot.png\" alt=\"\" width=\"700\" height=\"368\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130816\/chatbot.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130816\/chatbot-300x158.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130816\/chatbot-640x336.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130816\/chatbot-400x210.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><br \/>\nThis is a comprehensive guide to Facebook Messenger Marketing using chatbots in 2020.<\/p>\n<p>A chatbot can be intimidating, especially for startups and small businesses.<\/p>\n<p>But the truth is that chatbots can improve marketing and make marketers&#8217; lives easier.<\/p>\n<p>To create this guide, we partnered with Larry Kim, the CEO of <a href=\"https:\/\/mobilemonkey.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MobileMonkey<\/a>, a popular Facebook Messenger Marketing platform used by millions of users worldwide.<\/p>\n<p>If you want to <a href=\"https:\/\/www.crowdspring.com\/blog\/marketing-plan\/\" target=\"_blank\" rel=\"noopener\">supercharge your marketing and accelerate growth and revenue<\/a>, you&#8217;ll love this guide.<\/p>\n<p>Larry built MobileMonkey to help entrepreneurs, business owners, and marketers looking to maximize their leads from Facebook. His team has lots of experience with marketing and using Facebook messenger to <a href=\"https:\/\/www.crowdspring.com\/blog\/lead-magnets-conversions\/\" target=\"_blank\" rel=\"noopener\">optimize lead generation<\/a>. And our team has helped thousands of entrepreneurs, business owners, and marketers improve their marketing campaigns on Facebook and elsewhere.<\/p>\n<p>Here&#8217;s a table of contents to help you quickly navigate different sections of this guide &#8211; or feel free to scroll.<\/p>\n<h2>Table of Contents:<\/h2>\n<h3><strong><a href=\"#chapter1\">Chapter 1: Messenger Basics<\/a><\/strong><\/h3>\n<ul>\n<li><a href=\"#whatisit\">What is Facebook Messenger?<\/a><\/li>\n<li><a href=\"#messengermarketing\">What is Messenger Marketing?<\/a><\/li>\n<li><a href=\"#whatisbot\">What are Facebook Messenger Chatbots<\/a><\/li>\n<li><a href=\"#howdiffer\">How do Facebook Messenger bots differ from other bots?<\/a><\/li>\n<li><a href=\"#marketers\">Why are smart marketers using Messenger chatbots?<\/a><\/li>\n<li><a href=\"#businesses\">How are smart businesses using Facebook Messenger bots?<\/a><\/li>\n<\/ul>\n<h3><strong><a href=\"#chapter2\">Chapter 2: How to Create Your Chatbot<\/a><\/strong><\/h3>\n<ul>\n<li><a href=\"#createbit\">How can you create your Facebook Messenger chatbot?<\/a><\/li>\n<\/ul>\n<h3><strong><a href=\"#chapter3\">Chapter 3: How to Promote Your Chatbot<\/a><\/strong><\/h3>\n<ul>\n<li><a href=\"#promotebot\">How can you promote your Facebook Messenger chatbot?<\/a>\n<ul>\n<li><a href=\"#addbutton\">Add a Facebook Messenger button on your website or Facebook page.<\/a><\/li>\n<li><a href=\"#landing\">Build dedicated landing pages.<\/a><\/li>\n<li><a href=\"#paidads\">Use paid ads on Facebook Messenger to build your subscriber list.<\/a><\/li>\n<li><a href=\"#signatures\">Link your Facebook Messenger chatbot from email signatures.<\/a><\/li>\n<li><a href=\"#discovery\">Add your chatbot to Facebook&#8217;s discovery tab.<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong><a href=\"#chapter4\">Chapter 4: How to Use Your Chatbot<\/a><\/strong><\/h3>\n<ul>\n<li><a href=\"#effectiveuse\">How can you use your Messenger chatbot effectively?<\/a>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"#subscription\">1. Subscription Messaging: what it is, and how to get it.<\/a>\n<ul>\n<li><a href=\"#standard\">Facebook Messenger Standard Messaging<\/a><\/li>\n<li><a href=\"#subscriptionmessaging\">Facebook Messenger Subscription Messaging<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#signup\">2. Fundamentals of Signing Up Subscribers<\/a><\/li>\n<li><a href=\"#segmentation\">3. Advanced Segmentation Pro Moves<\/a><\/li>\n<li><a href=\"#facebooksays\">4. Art of Messenger Handbook: What Facebook Says<\/a><\/li>\n<li><a href=\"#hacks\">5. Engagement Hacks for Open Rate Optimization<\/a><\/li>\n<li><a href=\"#personalize\">6. Personalize Your Chatbot Messages<\/a><\/li>\n<li><a href=\"#whatnottodo\">7. What Not to Do<\/a><\/li>\n<li><a href=\"#sponsored\">8. Sponsored Messages<\/a><\/li>\n<li><a href=\"#statistics\">9. Track Attack: Statistics Central<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Let&#8217;s get started.<\/p>\n<p><a id=\"chapter1\" href=\"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/1-6\/\" rel=\"attachment wp-att-28918\"><img decoding=\"async\" class=\"alignright size-full wp-image-28918\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130821\/1.png\" alt=\"\" width=\"700\" height=\"300\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130821\/1.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130821\/1-300x129.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130821\/1-640x274.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130821\/1-400x171.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2><\/h2>\n<h2 id=\"whatisit\">What is Facebook Messenger?<\/h2>\n<p>Facebook Messenger is a popular <a href=\"https:\/\/en.wikipedia.org\/wiki\/Facebook_Messenger\" target=\"_blank\" rel=\"noopener noreferrer\">messaging app and platform<\/a>.<\/p>\n<blockquote><p>Users can send messages and exchange photos, videos, stickers, audio, and files, as well as react to other users&#8217; messages and interact with bots. The service also supports\u00a0<a title=\"Voice over IP\" href=\"https:\/\/en.wikipedia.org\/wiki\/Voice_over_IP\" target=\"_blank\" rel=\"noopener noreferrer\">voice<\/a>\u00a0and\u00a0<a title=\"Videotelephony\" href=\"https:\/\/en.wikipedia.org\/wiki\/Videotelephony\" target=\"_blank\" rel=\"noopener noreferrer\">video calling<\/a>. The standalone apps support using multiple accounts, conversations with optional\u00a0<a title=\"End-to-end encryption\" href=\"https:\/\/en.wikipedia.org\/wiki\/End-to-end_encryption\" target=\"_blank\" rel=\"noopener noreferrer\">end-to-end encryption<\/a>, and playing games.<\/p><\/blockquote>\n<p>Over 1.3 billion people use Facebook Messenger, and as shown in the chart below from <a href=\"https:\/\/www.g2.com\/\">G2<\/a>, Messenger&#8217;s user growth has been consistently strong.<a href=\"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/facebook-messenger-user-growth\/\" rel=\"attachment wp-att-28975\"><img decoding=\"async\" class=\"alignright size-full wp-image-28975\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130810\/facebook-messenger-user-growth.png\" alt=\"\" width=\"700\" height=\"476\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130810\/facebook-messenger-user-growth.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130810\/facebook-messenger-user-growth-300x204.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130810\/facebook-messenger-user-growth-640x435.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130810\/facebook-messenger-user-growth-400x272.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2 id=\"messengermarketing\">What is Messenger Marketing?<\/h2>\n<p>Messenger marketing is the act of marketing to your customers and prospective customers using a messaging app like Facebook Messenger.<\/p>\n<p>Although this form of marketing is similar to email marketing, there are some significant differences, and the tools are also different.<\/p>\n<h2 id=\"whatisbot\">What are Facebook Messenger Chatbots?<\/h2>\n<p>A chatbot (or bot) is an automated software that engages in conversations with people.<\/p>\n<p>Chatbots are programmed to understand basic questions, provide answers, and execute various tasks. Watch the following short video for a quick overview of bots.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/wL7-PoiBiKM?rel=0&amp;showinfo=0\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Chatbots are\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2018\/06\/04\/using-facebook-messenger-and-chatbots-to-grow-your-audience\/#c1cc5d8733b1\" target=\"_blank\" rel=\"noopener noreferrer\">growing<\/a>\u00a0in importance.<\/p>\n<blockquote><p>According to\u00a0<a href=\"https:\/\/www.gartner.com\/imagesrv\/summits\/docs\/na\/customer-360\/C360_2011_brochure_FINAL.pdf#page=2\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.gartner.com\/imagesrv\/summits\/docs\/na\/customer-360\/C360_2011_brochure_FINAL.pdf#page=2\"><span data-ga-track=\"ExternalLink:https:\/\/www.gartner.com\/imagesrv\/summits\/docs\/na\/customer-360\/C360_2011_brochure_FINAL.pdf#page=2\">Gartner<\/span><\/a>, by 2020, 85% of our engagement with businesses will be done without interacting with another human. Instead, we\u2019ll be using self-service options and chatbots. Additionally, according to an\u00a0<a href=\"http:\/\/businessinsider.com\/80-of-businesses-want-chatbots-by-2020-2016-12\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:http:\/\/businessinsider.com\/80-of-businesses-want-chatbots-by-2020-2016-12\"><span data-ga-track=\"ExternalLink:http:\/\/businessinsider.com\/80-of-businesses-want-chatbots-by-2020-2016-12\">Oracle survey<\/span><\/a>, 80% of businesses said they currently use or are planning to use chatbots by 2020.<\/p>\n<p>&#8230;<\/p>\n<p>On the consumer side, over 59% of millennials and 60% of Gen Xers in the U.S. have\u00a0<a href=\"http:\/\/www.businessinsider.com\/chatbot-monetization-market-business-strategies-opportunites-2017-11\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:http:\/\/www.businessinsider.com\/chatbot-monetization-market-business-strategies-opportunites-2017-11\">interacted with chatbots<\/a>.\u00a0And according to a<b>\u00a0<\/b><a href=\"https:\/\/messenger.fb.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/messenger.fb.com\/\">Facebook survey,<\/a>\u00a0more than half (53%) of customers say they\u2019re more likely to shop with a business that they can connect with via chat.<\/p><\/blockquote>\n<p>A Facebook Messenger chatbot or bot is exclusively built for the Facebook Messenger platform.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #161C4A\"><div class=\"title centered\">Want a free brand review?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/09131004\/brand-identity-grader-blog-cta-hero.png\" alt=\"brand identity grader hero\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div><div>\n<script>\nfunction submitForm_drip_form(oFormElement) {\n  var xhr = new XMLHttpRequest();\n  xhr.onload = function() { \n    if (xhr.status == 200 || xhr.status == 202) {\n      var formEl = document.getElementById(\"drip_form\");\n      var doneEl = document.getElementById(\"done_drip_form\");\n      formEl.style = \"display: none\";\n      doneEl.style = \"display: block\";\n    } else {\n      alert(xhr.responseText);\n    }\n  }\n  var formData = new FormData(oFormElement);\n  grecaptcha.execute(\"6LcyQTUpAAAAAC5ZPtCYQzRWKR732_LmqInv9YSK\", { action: \"external_bumblebee_lead\" }).then((token) => {\n    formData.set(\"recaptcha_token\", token);\n    xhr.open(oFormElement.method, oFormElement.action, true);\n    xhr.setRequestHeader(\"x-frontendurl\", window.location.href);\n    xhr.send(formData);\n  });\n\n  return false;\n  }\n<\/script>\n<div id=\"done_drip_form\" class=\"done\">\n      <div class=\"success-title\">\n        <i class=\"fa fa-check-circle\"><\/i><br\/> We just emailed the info to you.\n      <\/div><\/div><form id=\"drip_form\" action=\"https:\/\/www.crowdspring.com\/api\/v1\/bb\/external_leads\/\" method=\"post\" onsubmit=\"return submitForm_drip_form(this);\">\n      <div class=\"form-group\">\n        <input type=\"email\" name=\"email\" class=\"form-control\" id=\"mce-EMAIL\" required=\"true\"\/>\n        <label html_for=\"mce-EMAIL\" class=\"form-label\">Email Address<\/label>\n      <\/div> \n      <div style=\"position: absolute; left: -5000px\" aria-hidden=\"true\">\n\t<input type=\"text\" value=\"brand-identity-grader-landing-page\" tabindex=\"-1\" name=\"tags\" readonly=\"true\"\/>\n        <input type=\"text\" value=\"true\" tabindex=\"-1\" name=\"add_country_tier_suffix\" readonly=\"true\"\/>\n      <\/div><input type=\"submit\" value=\"I want a stronger brand!\" class=\"btn btn-primary\" \/><p class=\"notice\"> <\/form><\/div><\/div><\/div><\/div><\/p>\n<p>There are <a href=\"https:\/\/blog.messengerdevelopers.com\/messenger-at-f8-2018-44010dc9d2ea\" target=\"_blank\" rel=\"noopener noreferrer\">over 300,000 active chatbots<\/a> on Facebook Messenger.<\/p>\n<div id=\"attachment_28924\" style=\"width: 710px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/chatbots-kim-illustration\/\" rel=\"attachment wp-att-28924\"><img decoding=\"async\" aria-describedby=\"caption-attachment-28924\" class=\"size-full wp-image-28924\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130817\/chatbots-kim-illustration.png\" alt=\"\" width=\"700\" height=\"464\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130817\/chatbots-kim-illustration.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130817\/chatbots-kim-illustration-300x199.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130817\/chatbots-kim-illustration-640x424.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130817\/chatbots-kim-illustration-400x265.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-28924\" class=\"wp-caption-text\">Illustrated by Larry Kim<\/p><\/div>\n<h2>How do Facebook Messenger bots differ from other bots?<\/h2>\n<p>Companies like <a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a> and <a href=\"https:\/\/www.intercom.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Intercom<\/a> offer chatbots to help companies <a href=\"https:\/\/www.crowdspring.com\/blog\/lead-magnets-conversions\/\" target=\"_blank\" rel=\"noopener\">automate and improve lead generation<\/a>, help with email marketing, and other things.<\/p>\n<p>If you want to learn more about chatbots generally, read Drift&#8217;s <a href=\"https:\/\/www.drift.com\/blog\/chatbots-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">The 2018 State of Chatbots Report: How Chatbots Are Reshaping Online Experiences<\/a>.<\/p>\n<p>Facebook Messenger chatbots focus exclusively on Facebook Messenger marketing. MobileMonkey&#8217;s Larry Kim explains:<\/p>\n<blockquote><p>MobileMonkey is built using the Facebook Messenger platform. So if you\u2019re using our <a href=\"https:\/\/mobilemonkey.com\/blog\/2018\/07\/facebook-messenger-customer-chat-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Messenger website chat widget<\/a> (see the MobileMonkey website for an example of this) the conversations are instantaneously being routed from your website, to the user, via Facebook Messenger. This provides a few huge advantages for marketers over those other chat platforms including:<\/p>\n<p><strong>You Get All the Contact Information<\/strong> \u2013 The conversations aren\u2019t anonymous. Facebook sends you the identity of people who are messaging your website, including all contact information and even a profile photo. On other chat platforms, if the user closes the browser, the marketers will have no idea who they were talking to, which is frustrating.<\/p>\n<p><strong>You Can Send Them Push Notifications<\/strong> \u2013 Anyone who messages your page is opted into messaging, so you can send them follow-ups or reminder drip campaigns, which is amazing.<\/p>\n<p><strong>You Get Their Facebook ID: <\/strong>These tend to last forever, where as business emails expire on average 4% \/ month due to people changing jobs, etc.<\/p>\n<p><strong>You Can Remarket to Them <\/strong>\u2013 Using Facebook ads.<\/p>\n<p>But there are a lot of other things Drift and Intercom do, like email marketing, and other super expensive, fancy enterprise stuff.<\/p><\/blockquote>\n<div id=\"attachment_28909\" style=\"width: 359px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/larrykim-2\/\" rel=\"attachment wp-att-28909\"><img decoding=\"async\" aria-describedby=\"caption-attachment-28909\" class=\"wp-image-28909 size-full\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130821\/larrykim-1.jpg\" alt=\"\" width=\"349\" height=\"349\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130821\/larrykim-1.jpg 349w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130821\/larrykim-1-150x150.jpg 150w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130821\/larrykim-1-300x300.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130821\/larrykim-1-177x177.jpg 177w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130821\/larrykim-1-24x24.jpg 24w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130821\/larrykim-1-48x48.jpg 48w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130821\/larrykim-1-96x96.jpg 96w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><\/a><p id=\"caption-attachment-28909\" class=\"wp-caption-text\">MobileMonkey&#8217;s founder and CEO, Larry Kim<\/p><\/div>\n<p>A number of companies, including <a href=\"https:\/\/mobilemonkey.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MobileMonkey<\/a>, <a href=\"https:\/\/manychat.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ManyChat<\/a>, <a href=\"https:\/\/sleekflow.io\/\" target=\"_blank\" rel=\"noopener\">Sleekflow<\/a>, and <a href=\"https:\/\/chatfuel.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chatfuel<\/a>\u00a0offer tools that help you build Facebook Messenger bots.<\/p>\n<p>Companies like Chatfuel target bigger, more enterprise-level customers (and, as a result, are more complex to use and cost more).<\/p>\n<p>Others, like ManyChat, offer limited free plans, and the paid plans can get pricey very quickly.<\/p>\n<p>Some companies offer advanced features like <a href=\"https:\/\/devrev.ai\/blog\/ai-chatbots\" target=\"_blank\" rel=\"noopener\">AI chatbots<\/a> or <a href=\"https:\/\/sendpulse.com\/features\/chatbot\/facebook\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/sendpulse.com\/features\/chatbot\/facebook&amp;source=gmail&amp;ust=1687984575984000&amp;usg=AOvVaw3nN-XfsJItXuVWO4-_4ERB\">GPT-power<\/a><a href=\"https:\/\/sendpulse.com\/features\/chatbot\/facebook\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/sendpulse.com\/features\/chatbot\/facebook&amp;source=gmail&amp;ust=1687984575984000&amp;usg=AOvVaw3nN-XfsJItXuVWO4-_4ERB\">ed<\/a><a href=\"https:\/\/sendpulse.com\/features\/chatbot\/facebook\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/sendpulse.com\/features\/chatbot\/facebook&amp;source=gmail&amp;ust=1687984575984000&amp;usg=AOvVaw3nN-XfsJItXuVWO4-_4ERB\"> Messenger chatbots<\/a> at an affordable price.<\/p>\n<h2 id=\"marketers\">Why are smart marketers using Messenger chatbots?<\/h2>\n<p dir=\"ltr\">Marketers want to reach more prospects, generate more leads, and improve conversions.<\/p>\n<p dir=\"ltr\">This was historically easy and cheap to do on Facebook, but in the past several years,\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/facebook-organic-reach-declining\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook&#8217;s organic reach has eroded<\/a>\u00a0while <a href=\"https:\/\/www.recode.net\/2018\/3\/7\/17087468\/facebook-ad-prices-increase-algorithm-news-feed\" target=\"_blank\" rel=\"noopener noreferrer\">ad costs<\/a> have increased.<\/p>\n<p>As a result, many marketers have moved their campaigns away from Facebook to other social platforms.<\/p>\n<p>But there&#8217;s a way to regain the historically strong reach and engagement on Facebook while reducing your costs:\u00a0Facebook Messenger chatbots.<\/p>\n<p>If you&#8217;re not using Facebook Messenger chatbots, you&#8217;re not alone. Fewer than one percent of marketers and businesses are using this strategy to connect with their customers and prospects.<\/p>\n<p>Messenger bots may be the best-kept secret in digital marketing today. According to Larry Kim, founder, and CEO of MobileMonkey, &#8220;Facebook Messenger chatbots are the #1 growth marketing channel for the next +5-10 years.&#8221;<\/p>\n<p>Larry Kim is not a stranger to digital marketing. Before founding MobileMonkey, Kim founded <a href=\"https:\/\/www.wordstream.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordStream<\/a>, the world\u2019s leading PPC (pay-per-click) marketing platform, managing over a billion dollars of annualized ad spend for tens of thousands of businesses.<\/p>\n<p>Messaging has eclipsed social networks in popularity. Kim explains:<\/p>\n<blockquote><p>There are more daily active users of popular messaging applications than social media applications, yet less than 1% of companies are doing chat marketing. I thought that was crazy, so <a href=\"https:\/\/mobilemonkey.com\" target=\"_blank\" rel=\"noopener noreferrer\">MobileMonkey<\/a> was born.<\/p><\/blockquote>\n<p>Marketers and business owners who have experimented with bots know that bots are proving valuable for businesses. According to <a href=\"https:\/\/www.facebook.com\/business\/products\/messenger-for-business\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>2 billion messages are sent monthly between businesses and people<\/li>\n<li>53% of people are more likely to buy from a business they can message<\/li>\n<li>56% of people prefer to message instead of call customer service<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>That&#8217;s why smart marketers are increasingly using chatbots, especially Messenger chatbots, as part of their marketing strategy.<\/p>\n<p>Messenger chatbots can help you regain reach and engagement with Facebook users.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Facebook Messenger messages reach far more users than organic posts.<\/strong> In fact, while organic Facebook posts reach an average of 1 to 2% of Page fans,\u00a0<a href=\"https:\/\/www.socialmediatoday.com\/news\/7-reasons-why-you-should-consider-messenger-chatbots-in-your-digital-market\/532557\/\" target=\"_blank\" rel=\"noopener noreferrer\">the average open rates for Facebook Messenger messages<\/a> is 50-80%, with a 20% average click rate. If you use a tool like MobileMonkey, for example, you can &#8220;<a href=\"https:\/\/mobilemonkey.com\/blog\/2018\/11\/how-to-chat-blast-your-facebook-messenger-contacts\" target=\"_blank\" rel=\"noopener noreferrer\">blast all your contacts directly on Facebook Messenger<\/a>, so you don\u2019t have to worry about the News Feed filters,&#8221; according to Larry Kim.<\/li>\n<li><strong>Facebook Messenger messages convert <a href=\"https:\/\/www.socialmediatoday.com\/news\/7-reasons-why-you-should-consider-messenger-chatbots-in-your-digital-market\/532557\/\" target=\"_blank\" rel=\"noopener noreferrer\">3x to 5x<\/a> better compared to Facebook desktop ads.<\/strong> This is because most Messenger users are on mobile and more frequently engage with messages. Facebook desktop ads have to share a large screen with tons of other ads and content. And it doesn&#8217;t hurt that people think messaging is the <a href=\"https:\/\/messenger.fb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">second-best way to talk to a business<\/a>.<\/li>\n<li><strong>Facebook Messenger messages can reduce your marketing costs. <\/strong>For example, here&#8217;s an interesting <a href=\"https:\/\/mobilemonkey.com\/blog\/2018\/08\/facebook-send-to-messenger-ads-benefits\" target=\"_blank\" rel=\"noopener noreferrer\">case study<\/a> describing how MobileMonkey cut the cost of lead acquisition from $150 to $5 per lead using Facebook Messenger. According to MobileMonkey&#8217;s Larry Kim, &#8220;we\u2019re finding that the new <a href=\"https:\/\/mobilemonkey.com\/blog\/2018\/08\/facebook-send-to-messenger-ads-benefits\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Send To Messenger Ads<\/a> can generate leads at 30-50x less than what you\u2019d pay for the usual Facebook ad campaigns.&#8221; Similarly, chatbots have helped other brands increase conversions. Sephora&#8217;s reservation assistant <a href=\"https:\/\/venturebeat.com\/2017\/08\/01\/chatbots-on-facebook-messenger-linked-to-increased-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">increased<\/a> the average user spend to $50, while Tommy Hilfiger&#8217;s chatbot <a href=\"https:\/\/venturebeat.com\/2017\/08\/01\/chatbots-on-facebook-messenger-linked-to-increased-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">increased<\/a> returning customers by 87%.<\/li>\n<li><strong>Facebook Messenger can segment your audience.<\/strong> You can segment your audience on what they prefer or do and then target different chat blasts to different segments of your audience.<\/li>\n<li><strong>You can create smart chatbots to automate Q&amp;A with a live takeover by a human.<\/strong> For example, if you want to invite people to schedule a sales call with your team, you can automate a Facebook Messenger chatbot to ask for the necessary contact information. And, importantly, a human can jump into any conversation and take over at any time.<\/li>\n<li><strong>You don&#8217;t need to know how to code to launch a Facebook Messenger chatbot.<\/strong> Anyone can use easy-to-use tools from a company like <a href=\"https:\/\/mobilemonkey.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MobileMonkey<\/a> to create chatbots in minutes without any help from software developers.<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a id=\"chapter2\"><\/a><br \/>\n<img decoding=\"async\" class=\"alignright size-full wp-image-28919\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130820\/2.png\" alt=\"\" width=\"700\" height=\"300\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130820\/2.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130820\/2-300x129.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130820\/2-640x274.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130820\/2-400x171.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2 id=\"businesses\">How are smart businesses using Facebook Messenger bots?<\/h2>\n<p>Each bot is as unique as the business it serves.<\/p>\n<p>Bots can, among other tasks, help book sales appointments, track delivery, or make product suggestions.<\/p>\n<p>Bots can also help book a flight or order dinner, remind you to purchase a product, notify you about an offer you might like, or tell you a joke.<\/p>\n<p>For example, <a href=\"https:\/\/www.retaildive.com\/news\/sephora-brings-more-beauty-bot-tools-to-facebook-messenger\/429652\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sephora&#8217;s bot<\/a> eliminates five steps from booking a makeover in one of its stores. Sephora&#8217;s bot increased the booking rate by 11 percent.<\/p>\n<p><a href=\"https:\/\/venturebeat.com\/2016\/07\/12\/whole-foods-just-launched-a-messenger-chatbot-for-finding-recipes-with-emojis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Whole Foods&#8217; bot<\/a> helps people discover recipes based on ingredients.<\/p>\n<p><a href=\"https:\/\/blog.newkajabi.com\/chatbot-examples\" target=\"_blank\" rel=\"noopener noreferrer\">Here are more great examples<\/a> of popular bots.<\/p>\n<p>To learn more about using chatbots, we recommend you read <a href=\"https:\/\/www.crowdspring.com\/blog\/how-chatbots-are-changing-the-way-businesses-marketers-communicate-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Chatbots Can Help You Grow Revenue In Your Business<\/a>.<\/p>\n<h2 id=\"createit\">How can you create your Facebook Messenger chatbot?<\/h2>\n<p>You don&#8217;t need to know how to code or have a full-time team of software developers. You can use a tool like MobileMonkey (free and paid plans) to build chatbots for Facebook Messenger. MobileMonkey&#8217;s Larry Kim explains:<\/p>\n<blockquote><p>We offer tons of <a href=\"https:\/\/mobilemonkey.com\/chatbots\" target=\"_blank\" rel=\"noopener noreferrer\">free chatbot tools<\/a> for Facebook Messenger \u2013 there are way too many to list them out, but a few the most popular tools include:<\/p>\n<p><a href=\"https:\/\/mobilemonkey.com\/chatbots\/chatbot-builder\" target=\"_blank\" rel=\"noopener noreferrer\">An intuitive visual chatbot builder<\/a><\/p>\n<p><a href=\"https:\/\/mobilemonkey.com\/chatbots\/facebook-messenger-chat-blaster\" target=\"_blank\" rel=\"noopener noreferrer\">A Facebook Messenger chat blaster<\/a><\/p>\n<p><a href=\"https:\/\/mobilemonkey.com\/chatbots\/facebook-messenger-drip-campaign\" target=\"_blank\" rel=\"noopener noreferrer\">Messenger marketing drip campaigns<\/a><\/p>\n<p><a href=\"https:\/\/mobilemonkey.com\/chatbots\/facebook-messenger-website-chat-widget\" target=\"_blank\" rel=\"noopener noreferrer\">Automated website chat via Facebook Messenger<\/a><\/p><\/blockquote>\n<p><a id=\"chapter3\"><\/a><br \/>\n<a href=\"https:\/\/www.crowdspring.com\/blog\/?attachment_id=28921\" rel=\"attachment wp-att-28921\"><img decoding=\"async\" class=\"alignright size-full wp-image-28921\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130819\/3.png\" alt=\"\" width=\"700\" height=\"300\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130819\/3.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130819\/3-300x129.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130819\/3-640x274.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130819\/3-400x171.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2 id=\"promoteit\">How can you promote your Facebook Messenger chatbot?<\/h2>\n<p>Once you build your Facebook Messenger chatbot, you must develop a strategy to use and promote it. Here are some proven tactics that can help you do both:<\/p>\n<h3 id=\"addbutton\"><strong>Add a Facebook Messenger button on your website and your Facebook page.<\/strong><\/h3>\n<p>A button on your site or Facebook page will let your customers and prospects connect with your chatbots with a simple click. Facebook gives you appropriate embed codes for your landing page, or you can use <a href=\"https:\/\/mobilemonkey.com\/blog\/2018\/07\/facebook-messenger-customer-chat-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">plugins<\/a> if your site runs on a CMS (content management system) like WordPress.<\/p>\n<h3 id=\"landing\"><strong>Build dedicated landing pages.<\/strong><\/h3>\n<p>Dedicated landing pages can help to connect you with more customers in Facebook Messenger.\u00a0As we previously\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/business-landing-page-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">explained<\/a>,<\/p>\n<blockquote><p>A landing page is a simple, targeted web page that steers your visitors to one specific goal. Landing pages can collect leads, motivate downloads and\/or generate sales.\u00a0For a new business, landing pages can establish credibility, create excitement for your new product or service, and collect leads for future customers \u2013 all before you officially launch.<\/p><\/blockquote>\n<p>We recommend you read <a href=\"https:\/\/www.crowdspring.com\/blog\/business-landing-page-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Give Your New Business a Jump Start with an Effective Landing Page<\/a> and <a href=\"https:\/\/www.crowdspring.com\/blog\/landing-page-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Create a High Converting Landing Page<\/a> to learn about creating great landing pages.<\/p>\n<p>Using a tool like MobileMonkey, you can quickly <a href=\"https:\/\/mobilemonkey.com\/blog\/2018\/08\/facebook-messenger-landing-page\" target=\"_blank\" rel=\"noopener noreferrer\">build landing pages for your chatbots without any coding<\/a>.<\/p>\n<h3 id=\"paidads\"><strong>Use paid ads on Facebook Messenger to build your subscriber list.<\/strong><\/h3>\n<p>You want to offer people something of val<a href=\"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/messenger-ads-kim-example\/\" rel=\"attachment wp-att-28886\"><img decoding=\"async\" class=\"alignright size-full wp-image-28886\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130825\/messenger-ads-kim-example.png\" alt=\"\" width=\"350\" height=\"472\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130825\/messenger-ads-kim-example.png 350w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130825\/messenger-ads-kim-example-222x300.png 222w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/a>ue as you build that list. You don&#8217;t want to sell 100% of the time simply.<\/p>\n<p>One good way to do this is by sharing your most valuable content developed on your blog or other social networks through Facebook Messenger blasts.<\/p>\n<p>What&#8217;s your most valuable content? Here&#8217;s a terrific post that will help you identify your <a href=\"https:\/\/www.inc.com\/larry-kim\/the-unicorn-marketing-theory.html\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing unicorns<\/a> (content that will perform in the top 1 percent).<\/p>\n<p>Once you identify your most valuable content, use paid Messenger ads to share it.<\/p>\n<p>Messenger ads are rare on Facebook. These ads direct users to message your Facebook Page.<\/p>\n<p>Once users get to your Facebook page, you can have your Facebook Messenger chatbot respond instantly to your ad, matching the message, offer, and audience.<\/p>\n<p>MobileMonkey&#8217;s Larry Kim says that one of MobileMonkey&#8217;s customers &#8220;is driving leads for her training business for around $4 \/ lead. We haven\u2019t seen Facebook ad prices that low since 5 or 6 years ago.&#8221;<\/p>\n<p>To learn more about Messenger Ads, we recommend you read: <a href=\"https:\/\/mobilemonkey.com\/blog\/2018\/08\/10\/what-are-facebook-messenger-ads\" target=\"_blank\" rel=\"noopener noreferrer\">What Are Messenger Ads? Everything You Need To Know About Click-to-Messenger Facebook Ads<\/a>.<\/p>\n<h3 id=\"signatures\">Link to your Facebook Messenger chatbot from email signatures.<\/h3>\n<p>You can include a link to your Messenger chatbot in your <a href=\"https:\/\/mysignature.io\/\" target=\"_blank\" rel=\"noopener\">email signature<\/a>, or if you use a support service like Zendesk or Helpdesk, from the signatures your support agents use.<\/p>\n<h3 id=\"discovery\">Add your chatbot to Facebook&#8217;s discovery tab.<\/h3>\n<p>Facebook&#8217;s <a href=\"https:\/\/developers.facebook.com\/docs\/messenger-platform\/discovery\/discover-tab\/\" target=\"_blank\" rel=\"noopener noreferrer\">Discover Tab<\/a> is a collection of Messenger bots and nearby places and businesses to message. You&#8217;ll need to fill out a submission form, but it&#8217;s simple and will help you gain more visibility with Facebook users.<\/p>\n<p>To\u00a0<a href=\"https:\/\/developers.facebook.com\/docs\/messenger-platform\/discovery\/discover-tab\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">get your chatbot listed in the Messenger Discovery tab on Facebook<\/a>, you have to fill out a submission form.<\/p>\n<p><a id=\"chapter4\"><\/a><br \/>\n<a href=\"https:\/\/www.crowdspring.com\/blog\/?attachment_id=28922\" rel=\"attachment wp-att-28922\"><img decoding=\"async\" class=\"alignright size-full wp-image-28922\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130818\/4.png\" alt=\"\" width=\"700\" height=\"300\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130818\/4.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130818\/4-300x129.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130818\/4-640x274.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130818\/4-400x171.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2 id=\"effectiveuse\">How can you use your Messenger chatbot effectively?<\/h2>\n<p>Larry Kim has developed a 9-point guide to help marketers and business owners become a master at Facebook Messenger chatbot marketing.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Subscription messaging, what it is, and how to get it<\/li>\n<li>Fundamentals of signing up subscribers<\/li>\n<li>Advanced segmentation pro moves<\/li>\n<li>Art of Messenger handbook<\/li>\n<li>Engagement hacks<\/li>\n<li>It\u2019s\u00a0<del>nothing<\/del>\u00a0totally personal<\/li>\n<li>All-time worst chat blasts<\/li>\n<li>Sponsored messages for promotional messages<\/li>\n<li>How to benchmark your campaigns<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>You can find the complete <a href=\"https:\/\/mobilemonkey.com\/blog\/2018\/09\/facebook-messenger-chat-blasting-guide\" target=\"_blank\" rel=\"noopener noreferrer\">chat blasting guide<\/a> on MobileMonkey&#8217;s blog. Below, we briefly summarize each of the nine suggestions.<\/p>\n<h2 id=\"subscription\">1. Subscription Messaging: what it is and how to get it.<\/h2>\n<p>Facebook Messenger has several types of messages.<\/p>\n<h3 id=\"standard\">Facebook Messenger Standard Messaging<\/h3>\n<p>Standard messaging allows you to send any type of message (promotional or nonpromotional) to a person within 24 hours after they send your chatbot a message. You can send as many messages as you want within 24 hours. After the first 24 hours, you can send only one additional message to that person.<\/p>\n<p>Remember that your messages must be sent to people with messenger installed on their devices. You can&#8217;t send messages to <a href=\"https:\/\/getvoip.com\/library\/what-is-voip\/\" target=\"_blank\" rel=\"noopener\">VoIP<\/a> (voice over IP) or regular telephones.<\/p>\n<h3 id=\"subscriptionmessaging\">Facebook Messenger Subscription Messaging<\/h3>\n<p>Subscription messaging allows you to chat blast non-promotional messages as often as you want.\u00a0You must apply to Facebook for <a href=\"https:\/\/mobilemonkey.com\/blog\/2018\/07\/facebook-subscription-messaging\" target=\"_blank\" rel=\"noopener noreferrer\">subscription messaging<\/a> status for each Page. This takes about 10 minutes of your time.<\/p>\n<h2 id=\"signup\">2. Fundamentals of Signing Up Subscribers<\/h2>\n<p>Once you\u2019re approved for subscription messaging, you need to build your subscriber list.\u00a0Start by building a <a href=\"https:\/\/mobilemonkey.com\/blog\/2018\/07\/facebook-messenger-opt-in-page\" target=\"_blank\" rel=\"noopener noreferrer\">Messenger opt-in page<\/a>. Below is an example of MobileMonkey&#8217;s opt-in page.<br \/>\n<a href=\"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/opt-in-page\/\" rel=\"attachment wp-att-28887\"><img decoding=\"async\" class=\"alignright wp-image-28887 size-full\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130824\/opt-in-page.png\" alt=\"\" width=\"700\" height=\"390\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130824\/opt-in-page.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130824\/opt-in-page-300x167.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130824\/opt-in-page-640x357.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130824\/opt-in-page-400x223.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Since you&#8217;re allowing people to subscribe, you also must allow them to easily and quickly unsubscribe. If you use a chatbot tool like MobileMonkey, this is easy because they handle all the technical stuff. People can simply unsubscribe by typing &#8220;stop&#8221; in response to any message.<\/p>\n<p>You can grow your subscriber list by running click-to-Messenger ads targeting your Page fans, build a Facebook Post autoresponder to engage commenters when they leave a comment in Messenger conversations, and update your Facebook Page CTA to &#8220;Send Message&#8221; to your Messenger chatbot.<\/p>\n<p>And don&#8217;t worry &#8211; you can easily comply with\u00a0the EU&#8217;s GDPR regulations by following <a href=\"https:\/\/mobilemonkey.com\/blog\/2018\/08\/facebook-messenger-gdpr\" target=\"_blank\" rel=\"noopener noreferrer\">these<\/a> best practices.<\/p>\n<h2 id=\"segmentation\">3. Advanced Segmentation Pro Moves<\/h2>\n<p>People are different and, generally, have different interests. You can easily <a href=\"https:\/\/mobilemonkey.com\/chatbots\/facebook-messenger-audience-segments\" target=\"_blank\" rel=\"noopener noreferrer\">segment<\/a> your Facebook Messenger contacts into custom audiences and then vary your messages to each audience segment.<\/p>\n<h2 id=\"facebooksays\">4. Art of Messenger Handbook: What Facebook Says<\/h2>\n<p>Facebook advises that marketers use short messages, and if they&#8217;re sending longer messages, separate them into a series of shorter messages. After all, people mostly see these messages on a small mobile screen. Facebook also recommends you add color. This is where your company&#8217;s <a href=\"https:\/\/www.crowdspring.com\/logo-design\/\">logo<\/a> or icon would help you get attention.<\/p>\n<p>Your <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\">brand identity<\/a> is important, so be sure to make it clear and apparent. Notice the MobileMonkey icon in the example above.<\/p>\n<p>And be sure to use your <a href=\"https:\/\/www.crowdspring.com\/naming-a-business-or-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">business name<\/a> in your messages. After all, there&#8217;s no point in communicating with people about your brand if they don&#8217;t know with whom they&#8217;re communicating.<\/p>\n<h2 id=\"hacks\">5. Engagement Hacks for Open Rate Optimization<\/h2>\n<p>Combine any widgets you use in your messages with a strong CTA (call-to-action). Here&#8217;s a good example from a recent Messenger blast Larry Kim send to his subscribers. (Kim is a top contributor to CNBC, <a href=\"https:\/\/inc.com\/author\/larry-kim\" target=\"_blank\" rel=\"noopener noreferrer\">Inc. Magazine<\/a> and is the #8 ranked author on <a href=\"https:\/\/medium.com\/@larrykim\" target=\"_blank\" rel=\"noopener noreferrer\">Medium<\/a>. You can <a href=\"http:\/\/bit.ly\/fb-blaster\" target=\"_blank\" rel=\"noopener noreferrer\">connect with him on Facebook Messenger<\/a>).<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/example-chat-blast-more-messenger-contacts\/\" rel=\"attachment wp-att-28888\"><img decoding=\"async\" class=\"alignright size-full wp-image-28888\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130823\/example-chat-blast-more-messenger-contacts.png\" alt=\"\" width=\"700\" height=\"393\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130823\/example-chat-blast-more-messenger-contacts.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130823\/example-chat-blast-more-messenger-contacts-300x168.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130823\/example-chat-blast-more-messenger-contacts-640x359.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130823\/example-chat-blast-more-messenger-contacts-400x225.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>CTA&#8217;s are important, not just for messages but also on your website. For more on CTA&#8217;s, we recommend you read: <a href=\"https:\/\/www.crowdspring.com\/blog\/website-design-best-practices-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grow Your Small Business With These 7 Website Design Best Practices<\/a>.<\/p>\n<p>Also, be sure to use the right voice for your messages. Messenger is typically used to talk with friends. Since this is a unique channel, talk like you would with a friend. If you normally would use emojis, use them in your messages. Be sure that your <a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-mistakes\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand voice<\/a> in messages is consistent with your brand, but do account for the differences in channels.<\/p>\n<h2 id=\"personalize\">6. Personalize Your Chatbot Messages<\/h2>\n<p>Personalizing many messages when you&#8217;re blasting them to a large audience can be time-consuming. But if you use a tool like MobileMonkey, you can use <a href=\"https:\/\/mobilemonkey.com\/blog\/2018\/09\/how-to-personalize-chatbots-dynamic-attribute-insertion\" target=\"_blank\" rel=\"noopener noreferrer\">dynamic parameters<\/a> to include a person&#8217;s first name just like you would in an email.<\/p>\n<p>You can also include custom variables that you create in MobileMonkey. Custom variables are bits of info you gather over time, which you can use to personalize your responses and messages.<\/p>\n<h2 id=\"whatnottodo\">7. What Not to Do<\/h2>\n<p>As you start experimenting with Facebook Messenger blasts, you&#8217;re bound to make some mistakes. But don&#8217;t worry; even the best experts make chat blast <a href=\"https:\/\/mobilemonkey.com\/blog\/2018\/09\/facebook-messenger-chat-blasting-guide\" target=\"_blank\" rel=\"noopener noreferrer\">mistakes<\/a>.<\/p>\n<p>For example, don&#8217;t forget to include unsubscribe language in every chat blast. Otherwise, people will block you or complain to Facebook.<\/p>\n<p>Also, test your messages on small sample sizes and send only your best-performing messages to larger groups.<\/p>\n<h2 id=\"sponsored\">8. Sponsored Messages<\/h2>\n<p>You can create sponsored messages to promote your brand&#8217;s products or services. This allows you to use all of Facebook Ad targeting abilities on top of your list of contacts and go beyond your organic reach. And you can send a message anytime and overcome the restrictions with other types of messages.<\/p>\n<p>You can create sponsored messages in Facebook Ads Manager, but instead of the Click to Messenger option, click the Sponsored Messages as your Messages destination.<\/p>\n<h2 id=\"statistics\">9. Track Attack: Statistics Central<\/h2>\n<p>As with other marketing campaigns, you must measure each campaign to see if it&#8217;s effective.\u00a0You can check Facebook Insights or, if you&#8217;re using a tool like MobileMonkey, you can look in MobileMonkey&#8217;s chat blaster for message analytics.<a href=\"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/chat-blast-campaign-data\/\" rel=\"attachment wp-att-28889\"><img decoding=\"async\" class=\"alignright size-full wp-image-28889\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130822\/chat-blast-campaign-data.png\" alt=\"\" width=\"700\" height=\"380\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130822\/chat-blast-campaign-data.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130822\/chat-blast-campaign-data-300x163.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130822\/chat-blast-campaign-data-640x347.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130822\/chat-blast-campaign-data-400x217.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>To learn more about using the Messenger chatbot effectively, watch this free one-hour webinar.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/Xo2c3jv6Qq0?rel=0&amp;showinfo=0\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>And here&#8217;s another terrific video from Larry Kim about Facebook Messenger marketing, from his presentation at Hubspot&#8217;s Inbound conference:<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/M7jbujiEHHM?rel=0&amp;showinfo=0\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Now that you know about Facebook Messenger marketing, it&#8217;s time to take the next step and set up your first bot. It just might be the fuel you need to supercharge your marketing.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=marketing&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a comprehensive guide to Facebook Messenger Marketing. Learn why marketers use messenger chatbots, and how to create, promote and use a chatbot.<\/p>\n","protected":false},"author":2,"featured_media":28932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3157],"tags":[1755,2987,2349,3163,494,659],"class_list":["post-28881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-marketing","tag-facebook-marketing","tag-marketing-strategy","tag-marketing-technology","tag-mobile-marketing","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Messenger Chatbot Marketing: The Definitive Guide (2024) - crowdspring Blog<\/title>\n<meta name=\"description\" content=\"This is a comprehensive guide to Facebook Messenger Marketing. Learn why marketers use messenger chatbots, and how to create, promote and use a chatbot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Messenger Chatbot Marketing: The Definitive Guide (2024) - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"This is a comprehensive guide to Facebook Messenger Marketing. Learn why marketers use messenger chatbots, and how to create, promote and use a chatbot.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-15T00:02:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-10T06:02:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130816\/chatbot.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ross Kimbarovsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ross Kimbarovsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/facebook-messenger-marketing-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/facebook-messenger-marketing-guide\\\/\"},\"author\":{\"name\":\"Ross Kimbarovsky\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#\\\/schema\\\/person\\\/45a66ce5a05496798744cf14367aa575\"},\"headline\":\"Facebook Messenger Chatbot Marketing: The Definitive Guide (2024)\",\"datePublished\":\"2020-01-15T00:02:29+00:00\",\"dateModified\":\"2024-01-10T06:02:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/facebook-messenger-marketing-guide\\\/\"},\"wordCount\":3435,\"publisher\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/facebook-messenger-marketing-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/27130816\\\/chatbot.png\",\"keywords\":[\"Content Marketing\",\"Facebook Marketing\",\"Marketing Strategy\",\"Marketing Technology\",\"Mobile Marketing\",\"Social Media Marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/facebook-messenger-marketing-guide\\\/\",\"url\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/facebook-messenger-marketing-guide\\\/\",\"name\":\"Facebook Messenger Chatbot Marketing: The Definitive Guide (2024) - crowdspring Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/facebook-messenger-marketing-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/facebook-messenger-marketing-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/27130816\\\/chatbot.png\",\"datePublished\":\"2020-01-15T00:02:29+00:00\",\"dateModified\":\"2024-01-10T06:02:08+00:00\",\"description\":\"This is a comprehensive guide to Facebook Messenger Marketing. Learn why marketers use messenger chatbots, and how to create, promote and use a chatbot.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/facebook-messenger-marketing-guide\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/facebook-messenger-marketing-guide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/facebook-messenger-marketing-guide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/27130816\\\/chatbot.png\",\"contentUrl\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/27130816\\\/chatbot.png\",\"width\":700,\"height\":368},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/facebook-messenger-marketing-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Messenger Chatbot Marketing: The Definitive Guide (2024)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/\",\"name\":\"crowdspring Blog\",\"description\":\"Actionable insights on small business, marketing, entrepreneurship, design, and more, from crowdspring.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#organization\",\"name\":\"crowdspring\",\"url\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/27131716\\\/cs_logo.png\",\"contentUrl\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/27131716\\\/cs_logo.png\",\"width\":1404,\"height\":276,\"caption\":\"crowdspring\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#\\\/schema\\\/person\\\/45a66ce5a05496798744cf14367aa575\",\"name\":\"Ross Kimbarovsky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg\",\"caption\":\"Ross Kimbarovsky\"},\"description\":\"Ross Kimbarovsky is seasoned entrepreneur, small business expert and startup mentor with over 30 years of experience in business, marketing, technology, and law. He is the CEO and Founder of crowdspring, a leading platform for custom design and creative services. He's mentored 2,000+ entrepreneurs and business owners, has raised or helped raise $10+ million in funding, and founded a startup studio where he developed, incubated, and launched innovative new businesses. Ross is passionate about helping entrepreneurs and small business owners thrive. He's the author of Stand Out, a guide for anyone looking to start and grow a successful business. He is a regular speaker at events and a contributor to Forbes, Entrepreneur, and Inc. Magazine. His achievements in technology, business, and law have earned him a spot on Techweek100\u2032s list of top leaders and other awards. And yes, he started crowdspring to ditch the attorney dress code and rock shorts and sandals to work!\",\"url\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/author\\\/ross\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Messenger Chatbot Marketing: The Definitive Guide (2024) - crowdspring Blog","description":"This is a comprehensive guide to Facebook Messenger Marketing. Learn why marketers use messenger chatbots, and how to create, promote and use a chatbot.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Facebook Messenger Chatbot Marketing: The Definitive Guide (2024) - crowdspring Blog","og_description":"This is a comprehensive guide to Facebook Messenger Marketing. Learn why marketers use messenger chatbots, and how to create, promote and use a chatbot.","og_url":"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/","og_site_name":"crowdspring Blog","article_published_time":"2020-01-15T00:02:29+00:00","article_modified_time":"2024-01-10T06:02:08+00:00","og_image":[{"width":700,"height":368,"url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130816\/chatbot.png","type":"image\/png"}],"author":"Ross Kimbarovsky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ross Kimbarovsky","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/#article","isPartOf":{"@id":"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/"},"author":{"name":"Ross Kimbarovsky","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575"},"headline":"Facebook Messenger Chatbot Marketing: The Definitive Guide (2024)","datePublished":"2020-01-15T00:02:29+00:00","dateModified":"2024-01-10T06:02:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/"},"wordCount":3435,"publisher":{"@id":"https:\/\/www.crowdspring.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130816\/chatbot.png","keywords":["Content Marketing","Facebook Marketing","Marketing Strategy","Marketing Technology","Mobile Marketing","Social Media Marketing"],"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/","url":"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/","name":"Facebook Messenger Chatbot Marketing: The Definitive Guide (2024) - crowdspring Blog","isPartOf":{"@id":"https:\/\/www.crowdspring.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130816\/chatbot.png","datePublished":"2020-01-15T00:02:29+00:00","dateModified":"2024-01-10T06:02:08+00:00","description":"This is a comprehensive guide to Facebook Messenger Marketing. Learn why marketers use messenger chatbots, and how to create, promote and use a chatbot.","breadcrumb":{"@id":"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/#primaryimage","url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130816\/chatbot.png","contentUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/10\/27130816\/chatbot.png","width":700,"height":368},{"@type":"BreadcrumbList","@id":"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.crowdspring.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Facebook Messenger Chatbot Marketing: The Definitive Guide (2024)"}]},{"@type":"WebSite","@id":"https:\/\/www.crowdspring.com\/blog\/#website","url":"https:\/\/www.crowdspring.com\/blog\/","name":"crowdspring Blog","description":"Actionable insights on small business, marketing, entrepreneurship, design, and more, from crowdspring.","publisher":{"@id":"https:\/\/www.crowdspring.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crowdspring.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.crowdspring.com\/blog\/#organization","name":"crowdspring","url":"https:\/\/www.crowdspring.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png","contentUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png","width":1404,"height":276,"caption":"crowdspring"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575","name":"Ross Kimbarovsky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg","caption":"Ross Kimbarovsky"},"description":"Ross Kimbarovsky is seasoned entrepreneur, small business expert and startup mentor with over 30 years of experience in business, marketing, technology, and law. He is the CEO and Founder of crowdspring, a leading platform for custom design and creative services. He's mentored 2,000+ entrepreneurs and business owners, has raised or helped raise $10+ million in funding, and founded a startup studio where he developed, incubated, and launched innovative new businesses. Ross is passionate about helping entrepreneurs and small business owners thrive. He's the author of Stand Out, a guide for anyone looking to start and grow a successful business. He is a regular speaker at events and a contributor to Forbes, Entrepreneur, and Inc. Magazine. His achievements in technology, business, and law have earned him a spot on Techweek100\u2032s list of top leaders and other awards. And yes, he started crowdspring to ditch the attorney dress code and rock shorts and sandals to work!","url":"https:\/\/www.crowdspring.com\/blog\/author\/ross\/"}]}},"_links":{"self":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/28881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/comments?post=28881"}],"version-history":[{"count":70,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/28881\/revisions"}],"predecessor-version":[{"id":45590,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/28881\/revisions\/45590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/media\/28932"}],"wp:attachment":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/media?parent=28881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/categories?post=28881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/tags?post=28881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}