{"id":27540,"date":"2018-06-27T10:38:05","date_gmt":"2018-06-27T15:38:05","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=27540"},"modified":"2022-10-13T14:54:37","modified_gmt":"2022-10-13T19:54:37","slug":"marketing-generation-z","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/marketing-generation-z\/","title":{"rendered":"Post-Millennial Marketing: How to Market Effectively To Generation Z"},"content":{"rendered":"

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Millennials<\/a> have starred in marketing headlines for the past several years.<\/p>\n

But, did you know that Generation Z will make up about 20% of the workforce<\/a><\/strong> and 40% of consumers<\/a><\/strong> by 2020?<\/p>\n

While few agree on exactly where the cut-off between Millennials and Generation\u00a0Z is<\/em>, (is it 1995? 97? 98?) everyone can<\/em> agree that a new generational cohort has arrived on the scene.<\/p>\n

Why should you care, and how does Generation Z impact your business?<\/p>\n

You need to have marketing strategies in place<\/a> for millennials\u00a0and<\/em> their generational successors.\u00a0Heike Young, Salesforce’s Industry Strategy & Insights Manager, explains<\/a>:<\/p>\n

They may all look young. But Millennials and members of the subsequent Generation Z are markedly different in how they shop, interact with brands, and view money.<\/p><\/blockquote>\n

If you’re a marketer, you’ll need to tailor your messages to reach a new audience.<\/p>\n

If you’re a business owner or manager, you’ll need to figure out what these new employees will be looking for and how to get the most out of your working relationship with them.<\/p>\n

Here are 5 key differences between Generation Z and Millennials, and our perspective on how these differences will impact your business.<\/p>\n

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  1. Generation Z is more entrepreneurial.<\/li>\n
  2. Generation Z is more realistic.<\/li>\n
  3. Generation Z has a shorter attention span.<\/li>\n
  4. Generation Z\u00a0 grew up with personal brands.<\/li>\n
  5. Generation Z has higher expectations.<\/li>\n<\/ol>\n

    Let’s examine each of these differences in detail.<\/p>\n

    1. Generation Z is More Entrepreneurial<\/h2>\n

    \"\"<\/p>\n

    While entrepreneurship – a staple\u00a0element of the American Dream – has ironically been in decline in the US for several decades<\/a>, Generation Z may be on the verge of turning that trend around.<\/p>\n

    According<\/a> to serial entrepreneur and best-selling author Deep Patel:<\/p>\n

    Generation Z is 55% more likely to want to start a business than millennials. In fact, a full 72% of Gen Z high school students say that they want to start a business.<\/p><\/blockquote>\n

    If Gen Z follows through on these aspirations, they very well may reinvigorate the American entrepreneurial landscape for years to come.<\/p>\n

    But, what is motivating this trend?<\/p>\n

    Altitude’s Jeremy Finch writes for\u00a0FastCompany<\/a>:<\/p>\n

    Recent reports have labeled Gen Z the \u201centrepreneurial generation\u201d and highlighted their desire to forsake the corporate grind for their own startups. We found that while Gen Z like the idea of working for themselves, the majority are risk-averse, practical, and pragmatic. Their supposed entrepreneurialism is actually more of a survival mechanism than an idealist reach for status or riches.<\/p><\/blockquote>\n

    Each generation is shaped by the events that occurred as they grew and evolved.<\/p>\n

    Generation Z is coming of age,\u00a0having witnessed the struggles of the 2008\u00a0economic crisis. They saw the resulting changes in their world – even if they didn’t understand them at the time.<\/p>\n

    These events inevitably left their mark and likely explain Gen Z’s desire to control their own economic future.<\/p>\n

    But, whatever the reason, Generation Z is poised to take their financial future in hand.<\/p>\n

    And, they’ll probably re-shape the American economy as they do.<\/p>\n

    Your Take-Away<\/h3>\n

    Gen Z is equally as likely to become your competition as they are to become your employee. Be prepared to offer autonomy, flexibility, and fair financial compensation as part of your terms of employment if you want to have any hope of enticing these workers to your business.<\/p>\n

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