{"id":24967,"date":"2017-11-06T00:40:02","date_gmt":"2017-11-06T06:40:02","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=24967"},"modified":"2023-10-17T20:57:02","modified_gmt":"2023-10-18T01:57:02","slug":"product-design-best-practices-kickstarter-crowdfunding","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/product-design-best-practices-kickstarter-crowdfunding\/","title":{"rendered":"Design a Successful Product: 6 Product Design Best Practices from Kickstarter"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24975\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131548\/140313-kickstarter-screen-jb-1534p_405a41ea74f3acd3868abacbc5c32033.jpg\" alt=\"\" width=\"700\" height=\"466\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131548\/140313-kickstarter-screen-jb-1534p_405a41ea74f3acd3868abacbc5c32033.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131548\/140313-kickstarter-screen-jb-1534p_405a41ea74f3acd3868abacbc5c32033-300x200.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131548\/140313-kickstarter-screen-jb-1534p_405a41ea74f3acd3868abacbc5c32033-400x266.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Many people wonder if it&#8217;s possible to design their own products.<\/p>\n<p>The truth is that product design used to be very expensive, time consuming, and fraught with many pitfalls. Even today, most entrepreneurs and small businesses face many challenges when trying to design their own products.<\/p>\n<p>But product design doesn&#8217;t need to be very expensive or time consuming. In fact, there are many ways to get from idea to a prototype in a short amount of time, for a fraction of the price that people used to pay for traditional product design.<\/p>\n<p>The crowdspring community (over 210,000 graphic and product designers) has helped many entrepreneurs, small businesses and even big Brands <a href=\"https:\/\/www.crowdspring.com\/product-design\/\">design products<\/a> for many different industries. We&#8217;ve worked with the likes of LG, Barilla, Philips and some of the world&#8217;s best agencies to design innovative products and <a href=\"https:\/\/www.crowdspring.com\/packaging-design\/\">product packaging<\/a>, for a fraction of the cost those companies and agencies would otherwise pay (not to mention a fraction of the time such design would normally take).<\/p>\n<p>But what happens <span style=\"text-decoration: underline;\">after<\/span> you get your product designed (often through rapid prototyping), find a manufacturer to build your product, and get ready to sell your product?<\/p>\n<p>How do you go from a well-designed prototype to a successful product launch?<\/p>\n<p>That&#8217;s what we want to discuss in this post.<\/p>\n<p>The answer is &#8230; <strong>great product design helps to create successful products.<\/strong><\/p>\n<p>It&#8217;s not a secret that successful products share a common trait &#8211; they&#8217;re well-designed products that solve specific, identifiable problems shared by many prospective customers.<\/p>\n<p>Take a platform like Kickstarter.\u00a0Kickstarter launched in 2009 with the goal to \u201c<a href=\"https:\/\/www.kickstarter.com\/about\">help bring creative projects to life.<\/a>\u201d<\/p>\n<p>Kickstarter brings product design and the creative process into the public eye in a way that has transformed how ideas turn into successful products.<\/p>\n<p>Kickstarter is a valuable resource for entrepreneurs to get financial backing for their ideas. But it can also teach us much about product design and how successful product design turns into successful launches.<\/p>\n<p>There are some widely acknowledged basic best practices that all of the most successful projects on Kickstarter follow. Successful products:<\/p>\n<ul>\n<li><b>Solve real world problems,<\/b><\/li>\n<li><b>Have only what\u2019s necessary to solve that problem (minimal design),<\/b><\/li>\n<li><b>Are well-planned (don\u2019t \u201cmove fast and break things\u201d),<\/b><\/li>\n<li><b>Understand and take into account the manufacturing process,<\/b><\/li>\n<li><b>Promote high quality and consistency, and<\/b><\/li>\n<li><b>Wow customers with the full experience (product, packaging, marketing).<\/b><\/li>\n<\/ul>\n<p>Let&#8217;s talk about each of these best practices to help you design and launch a successful product. Whether you launch your product on Kickstarter, Indiegogo, RocketHub, Fundable, another crowdfunding service, or directly, you&#8217;ll want to understand and follow these important product design best practices.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #161C4A\"><div class=\"title centered\">Want a free brand review?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/09131004\/brand-identity-grader-blog-cta-hero.png\" alt=\"brand identity grader hero\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div><div>\n<script>\nfunction submitForm_drip_form(oFormElement) {\n  var xhr = new XMLHttpRequest();\n  xhr.onload = function() { \n    if (xhr.status == 200 || xhr.status == 202) {\n      var formEl = document.getElementById(\"drip_form\");\n      var doneEl = document.getElementById(\"done_drip_form\");\n      formEl.style = \"display: none\";\n      doneEl.style = \"display: block\";\n    } else {\n      alert(xhr.responseText);\n    }\n  }\n  var formData = new FormData(oFormElement);\n  grecaptcha.execute(\"6LcyQTUpAAAAAC5ZPtCYQzRWKR732_LmqInv9YSK\", { action: \"external_bumblebee_lead\" }).then((token) => {\n    formData.set(\"recaptcha_token\", token);\n    xhr.open(oFormElement.method, oFormElement.action, true);\n    xhr.setRequestHeader(\"x-frontendurl\", window.location.href);\n    xhr.send(formData);\n  });\n\n  return false;\n  }\n<\/script>\n<div id=\"done_drip_form\" class=\"done\">\n      <div class=\"success-title\">\n        <i class=\"fa fa-check-circle\"><\/i><br\/> We just emailed the info to you.\n      <\/div><\/div><form id=\"drip_form\" action=\"https:\/\/www.crowdspring.com\/api\/v1\/bb\/external_leads\/\" method=\"post\" onsubmit=\"return submitForm_drip_form(this);\">\n      <div class=\"form-group\">\n        <input type=\"email\" name=\"email\" class=\"form-control\" id=\"mce-EMAIL\" required=\"true\"\/>\n        <label html_for=\"mce-EMAIL\" class=\"form-label\">Email Address<\/label>\n      <\/div> \n      <div style=\"position: absolute; left: -5000px\" aria-hidden=\"true\">\n\t<input type=\"text\" value=\"brand-identity-grader-landing-page\" tabindex=\"-1\" name=\"tags\" readonly=\"true\"\/>\n        <input type=\"text\" value=\"true\" tabindex=\"-1\" name=\"add_country_tier_suffix\" readonly=\"true\"\/>\n      <\/div><input type=\"submit\" value=\"I want a stronger brand!\" class=\"btn btn-primary\" \/><p class=\"notice\"> <\/form><\/div><\/div><\/div><\/div><\/p>\n<h2>Successful products solve real-world problems<\/h2>\n<p>It seems obvious, but whatever it is you\u2019re designing should solve actual problems.<\/p>\n<p>Importantly, these should be real problems that many people face. If you solve a problem only you have, you&#8217;re unlikely to find a market for your product. If you solve a problem that you\u00a0<span style=\"text-decoration: underline;\">think<\/span> people have, that isn&#8217;t a real problem, you won&#8217;t find a receptive audience for your solution.<\/p>\n<p>Kickstarter has many <a href=\"http:\/\/kickended.com\">campaigns that failed to raise even a single dollar<\/a>, often because the problem they tried to solve weren\u2019t problems at all.\u00a0As Basecamp founder <a href=\"https:\/\/signalvnoise.com\/posts\/2017-nothing-gets-you-more-focused-on-solving\">Jason Fried said<\/a>, \u201cNothing gets you more focused on solving a problem than actually having that problem.\u201d<\/p>\n<p>Figuring out problems can be challenging. Often people don\u2019t know what they need; they just know they have a pain point. Automobile innovator Henry Ford is thought to have <a href=\"https:\/\/en.wikiquote.org\/wiki\/Talk:Henry_Ford\">remarked<\/a>\u00a0\u201cIf I had asked people what they wanted, they would have said faster horses.\u201d<\/p>\n<p>Observation and research should be an integral part of your discovery process to determine where your <a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-customer-behavior-assumptions\/\">customer\u2019s challenges<\/a> are.<\/p>\n<p>Design firm <a href=\"https:\/\/www.continuuminnovation.com\">Continuum<\/a> used this principle to excellent effect when <a href=\"https:\/\/www.continuuminnovation.com\/en\/what-we-do\/case-studies\/swiffer\/\">they designed the now ubiquitous Swiffer mop<\/a>.\u00a0The company was brought in by Proctor and Gamble to come up with a better way to clean floors.<\/p>\n<p>Through painstaking observation of how people actually cleaned their floors, the company discovered a radically different and effective mopping solution which eventually became the wildly successful mop we know today.<\/p>\n<p>There&#8217;s a useful framework you can follow to better understand any problem &#8211; <a href=\"https:\/\/hbr.org\/2016\/09\/know-your-customers-jobs-to-be-done\">Jobs To Be Done<\/a>. As the Harvard Business Review <a href=\"https:\/\/hbr.org\/2016\/09\/know-your-customers-jobs-to-be-done\">explains<\/a>:<\/p>\n<blockquote><p>We all have many jobs to be done in our lives. Some are little (pass the time while waiting in line); some are big (find a more fulfilling career). Some surface unpredictably (dress for an out-of-town business meeting after the airline lost my suitcase); some regularly (pack a healthful lunch for my daughter to take to school). When we buy a product, we essentially \u201chire\u201d it to help us do a job. If it does the job well, the next time we\u2019re confronted with the same job, we tend to hire that product again. And if it does a crummy job, we \u201cfire\u201d it and look for an alternative. (We\u2019re using the word \u201cproduct\u201d here as shorthand for any solution that companies can sell; of course, the full set of \u201ccandidates\u201d we consider hiring can often go well beyond just offerings from companies.)<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24968\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131551\/glif.jpg\" alt=\"\" width=\"700\" height=\"525\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131551\/glif.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131551\/glif-300x225.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131551\/glif-400x300.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>The <a href=\"https:\/\/www.studioneat.com\/products\/glif-originals\">Glif<\/a>\u00a0is an example of a successful Kickstarter product that solved a genuine problem. It was one of the earliest Kickstarter campaigns and one of the first ones to become popular on the crowdfunding site.<\/p>\n<p>It has one simple feature: it lets you mount your iPhone on a tripod. The problem it solves is straightforward, and its execution is simple and to the point. Backers agreed, pouring <a href=\"https:\/\/www.kickstarter.com\/projects\/danprovost\/glif-iphone-4-tripod-mount-and-stand\">$137,000<\/a> into a campaign that started with a goal of just $10,000.<\/p>\n<h2>Create only what\u2019s necessary to solve that problem (minimal design)<\/h2>\n<p>Focus and <a href=\"https:\/\/www.crowdspring.com\/blog\/logo-design-keep-it-simple\/\">clarity of purpose<\/a> are critical elements that can define the success (or failure) of a product.<\/p>\n<p>We\u2019ve all seen the \u201cjack of all trades\u201d products that seemingly do everything, and while they may seem like great ideas on paper, execution often proves more challenging.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24969\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131550\/coolest.jpg\" alt=\"\" width=\"700\" height=\"393\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131550\/coolest.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131550\/coolest-300x168.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131550\/coolest-400x225.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>An infamous example from Kickstarter is the <a href=\"https:\/\/www.kickstarter.com\/projects\/ryangrepper\/coolest-cooler-21st-century-cooler-thats-actually\">Coolest Cooler.<\/a><\/p>\n<p>This cooler was no ordinarily cooler: it also crushed ice, charged your devices, played music via an integrated Bluetooth speaker, and came with a built-in cutting board, utensil storage, and (of course) a bottle opener. It reminded us of the old Ginsu knife <a href=\"https:\/\/www.youtube.com\/watch?v=abLB7aTmnE4\">infomercials<\/a>.<\/p>\n<p>Backers poured in, enticed by the wides range of functionality and the incredibly low price (which started at <a href=\"https:\/\/motherboard.vice.com\/en_us\/article\/9a3avp\/a-very-uncool-cooler\">$165<\/a>), pushing the campaign to over $13 million, one of the highest in Kickstarter\u2019s history.<\/p>\n<p>Unfortunately, what could have been a crowing success quickly resulted in chilled investors.<\/p>\n<p><a href=\"http:\/\/mashable.com\/2016\/04\/16\/coolest-cooler-money\/\">Backers experienced delay after delay, broken promises, and poor communication<\/a>. Building a new product crammed with features takes time and money, of which the creators of the Coolest Cooler eventually ran dry.<\/p>\n<p>There\u2019s nothing wrong with aiming for the stars, but make sure you have a <a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-use-design-thinking-to-innovate-your-business\/\">solid plan<\/a> for how you\u2019re going to get there. If you have to, work towards that goal in stages. Start simple, and build from there.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24974\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131549\/2014-04-30-fc-zuckerberg1.d1a63.jpg\" alt=\"\" width=\"700\" height=\"393\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131549\/2014-04-30-fc-zuckerberg1.d1a63.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131549\/2014-04-30-fc-zuckerberg1.d1a63-300x168.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131549\/2014-04-30-fc-zuckerberg1.d1a63-400x225.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2>Plan carefully (don\u2019t \u201cmove fast and break things\u201d)<\/h2>\n<p>One of Facebook\u2019s best-known mottos for their developers used to be to \u201c<a href=\"http:\/\/mashable.com\/2014\/04\/30\/facebooks-new-mantra-move-fast-with-stability\/#5t0wSF7E9Pqs\">move fast and break things<\/a>.\u201d<\/p>\n<p>This may be possible when you\u2019re dealing with a <a href=\"https:\/\/www.3dsellers.com\/selling-digital-products-on-ebay\" target=\"_blank\" rel=\"noopener\">digital product<\/a>. It\u2019s less appropriate if you\u2019re dealing with a physical product that must go through a much longer gestation period before reaching consumers.<\/p>\n<p>Successful products are built upon a solid foundation of <a href=\"https:\/\/www.crowdspring.com\/blog\/thinking-about-business-plans\/\">business plan<\/a>, <a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-use-science-to-improve-your-marketing\/\">market research<\/a>, <a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-online-presence-getting-started-website\/\">domain expertise<\/a>, <a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-problem-solving\/\">problem-solving<\/a>, and common sense.<\/p>\n<p>Gaston Blanchet and Jesse Potash launched their\u00a0<a href=\"https:\/\/www.trunkster.co\">Trunkster<\/a> campaign with <a href=\"http:\/\/theleanstartup.com\/principles\">Lean Startup<\/a>\u00a0principles and market research firmly in hand.<\/p>\n<p>Blanchet and Potash started by observing travelers undergoing various standard travel difficulties. They then compiled that data and created a list of annoyances they could solve with their product. Their team used this information to develop several prototypes that evolved from drawings all the way to actual luggage.<\/p>\n<p>Trunkster took the time to research its market, gauge interest, test its design, and avoid a hasty launch with an ill-prepared product. Because they pinpointed the challenges of real customers and took the time to respond to them thoughtfully, they surpassed their funding goal by 2,000% and <a href=\"https:\/\/www.forbes.com\/sites\/stephenwunker\/2015\/01\/14\/5-innovation-lessons-from-kickstarters-most-successful-campaigns-of-2014\/#c7532d25c85c\">brought in<\/a> over $1 million in funding.<\/p>\n<p>This also demonstrates one of the better-known processes for creating successful products known as \u201c<a href=\"https:\/\/en.wikipedia.org\/wiki\/User-centered_design\">user-centered design<\/a>.\u201d<\/p>\n<p>This process puts the needs of users and customers first by employing an effective product design cycle:<\/p>\n<ul>\n<li>research,<\/li>\n<li>design,<\/li>\n<li>test, and<\/li>\n<li>iterate.<\/li>\n<\/ul>\n<p>It&#8217;s important to make sure that the solution being created matches the needs of <a href=\"https:\/\/en.wikipedia.org\/wiki\/End_user\">end-users<\/a>. With products that require manufacturing or other third-party involvement, building the right thing the first time is crucial.<\/p>\n<p>Facebook has since also discovered this, and they <a href=\"https:\/\/www.cnet.com\/news\/zuckerberg-move-fast-and-break-things-isnt-how-we-operate-anymore\/\">updated their motto<\/a> in 2014 to be \u201cMove fast with stable\u00a0infrastructure.\u201d The ability to work with agility is essential, but it should be balanced with the ability to withstand setbacks or complications.<\/p>\n<h2><\/h2>\n<h2>Understand the manufacturing process<\/h2>\n<p>A challenge that has plagued many new products (especially those on Kickstarter) is how to manage the <a href=\"https:\/\/www.crowdspring.com\/blog\/clothing_brand_business_tips\/\">manufacturing process<\/a>. This is especially true when a campaign attracts far more backers than the founders initially expected.<\/p>\n<p>Integrating DFM, or \u201cdesign for manufacturability,\u201d is vital as early in the process as possible. DFM is the process of creating designs that are easy to manufacture, with two goals: making things less expensive to build and making it easier to build a lot and quickly.<\/p>\n<p>Many founders lack skills and experience in this area, so plan and ensure you have the expertise. Know the <a href=\"https:\/\/www.sourcify.com\/three-essential-questions-to-ask-when-figuring-out-where-to-manufacture-your-products\/\" target=\"_blank\" rel=\"noopener\">right questions when manufacturing<\/a> your products. When your product moves from the prototype phase into manufacturing, integrating DFM means you can be more confident you can build inexpensively and quickly.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24970\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131550\/spark-core.jpg\" alt=\"\" width=\"700\" height=\"393\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131550\/spark-core.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131550\/spark-core-300x168.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131550\/spark-core-400x225.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>The founder of <a href=\"https:\/\/z.svbtle.com\/why-kickstarter-projects-are-always-delayed\">Spark Core talked about this challenge<\/a> when dealing with projects that get way more funding than expected.<\/p>\n<blockquote><p>Most projects (particularly hardware) are delayed by weeks, months, or sometimes more than a year. Delays tend to correlate with the complexity of the product, the level of overfunding, and the constraints on the team (e.g. are they doing this full time, is it a team or an individual, do they have other sources of funding, etc.). Sometimes the project creators run out of money and disappear, running from an angry mob of backers who believed in them once, and now want a refund.<\/p><\/blockquote>\n<p>Having a great idea is just the beginning.<\/p>\n<p>Getting the idea to market means a lot of planning, iterating, prototyping, and preparing for the long road a product must follow before it\u2019s ready for purchase.<\/p>\n<p>&nbsp;<\/p>\n<h2>Quality and consistency counts<\/h2>\n<p>Having a great video demo and a prototype that wows people and brings in the backers is one thing. Be careful, though: promising the sun and moon when you haven\u2019t left the ground can be a big mistake.<\/p>\n<p>Many campaigns on Kickstarter and other crowdfunding sites have overpromised and underdelivered. Most crowdfunding sites remind users that what you see may not be what you eventually get.<\/p>\n<p><a href=\"https:\/\/www.ouya.tv\">Ouya<\/a> was a gaming company with a huge amount of buzz <a href=\"https:\/\/www.kickstarter.com\/projects\/ouya\/ouya-a-new-kind-of-video-game-console\">on Kickstarter<\/a>, blowing past its initial goal of $950,000 and raising over $8.5 million. It promised to be a hardcore gamer\u2019s platform: an open and hackable system; easy to upgrade and filled with games people would want to play.<\/p>\n<p>Critics panned the console when it was finally released. They noted that the interface was <a href=\"https:\/\/www.theverge.com\/2013\/4\/4\/4180242\/ouya-review\">problematic and unfinished<\/a>, with too few games and limited functionality. The company eventually <a href=\"https:\/\/www.polygon.com\/features\/2015\/7\/27\/9046895\/razer-ouya-android-why\">sold itself to Razer<\/a>, and there have been very few updates since.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24971\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131550\/zano.jpg\" alt=\"\" width=\"700\" height=\"525\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131550\/zano.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131550\/zano-300x225.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131550\/zano-400x300.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Zano was another Kickstarter with a ton of hype that failed to deliver.<\/p>\n<p>Its demo video was impressive, showing off a small, handheld drone with video capability that responded to voice commands.<\/p>\n<p><a href=\"https:\/\/medium.com\/kickstarter\/how-zano-raised-millions-on-kickstarter-and-left-backers-with-nearly-nothing-85c0abe4a6cb\">The product that finally made it out was barely functional<\/a>:<\/p>\n<blockquote><p>They [pre-order customers] reported that drones would repeatedly \u201cbunny hop\u201d\u2019 a few centimetres in the air before landing again, or veer off wildly to crash into walls. Video quality was dreadful, and there was no sign of even basic obstacle avoidance or gesture control, let alone fully autonomous flight.<\/p><\/blockquote>\n<p>Kickstarter campaigns are in a unique position of needing to show off enough to drive interest and bring in backers, but often at a stage where the product isn\u2019t even fully specced yet.<\/p>\n<p>Whether or not you use Kickstarter as a way to launch your idea, another crowdfunding site, or launch directly, do your <a href=\"https:\/\/www.crowdspring.com\/blog\/how-5-successful-entrepreneurs-stay-creative-running-a-business\/\">due diligence<\/a> to make sure that what you end up building is a high quality and consistent experience.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24977\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131548\/maxresdefault.jpg\" alt=\"\" width=\"700\" height=\"525\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131548\/maxresdefault.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131548\/maxresdefault-300x225.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/11\/27131548\/maxresdefault-400x300.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2>Design the full experience (product, packaging, marketing)<\/h2>\n<p>The best products are those that deliver a complete experience.<\/p>\n<p>Apple has been at the forefront of this for decades. The company understands that the <a href=\"https:\/\/www.crowdspring.com\/blog\/packaging-design-trends\/\">packaging<\/a> and <a href=\"https:\/\/www.crowdspring.com\/blog\/elements-of-a-great-unboxing-experience\/\">marketing<\/a> of a product creates a sensory experience that reinforces the brand. They have arguably been one of the biggest drivers for better packaging design in many different industries.<\/p>\n<p><iframe title=\"Smarthalo &#039;Bike Smarter&#039; Unboxing!\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/mGiTkQlOHQ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Fortunately, you don\u2019t have to be a multi-billion dollar company to have well-designed packaging.<\/p>\n<p><a href=\"https:\/\/www.smarthalo.bike\">SmartHalo<\/a> is a Canadian bike accessory company who have found great success from its initial <a href=\"https:\/\/www.kickstarter.com\/projects\/1106460188\/smarthalo-turn-your-bike-into-a-smart-bike\">Kickstarter campaign<\/a>. When they delivered their final product to backers, it came in an elegant box with many thoughtful additions, like cardboard guides for installing the device on your bike.<\/p>\n<p>The companion app was also well-designed, with a straight-forward setup process that extended the company\u2019s attention to detail.<\/p>\n<p>Your product\u2019s packaging is the first real experience new customers have with your brand. Make sure that experience is delightful and memorable.<\/p>\n<p>Maybe you&#8217;ve hit upon the greatest innovation the world has ever seen. Hooray! But even the most dedicated team of employees and bountiful funding can&#8217;t guarantee your success if you can\u2019t deliver a quality product to your customers.\u00a0Make sure that you keep these product design best practices at the forefront of your strategy when you&#8217;re ready to begin launching your genius idea.<\/p>\n<p>It&#8217;s also important to have a product designer who can help you create what you&#8217;re dreaming up! Carefully review these strategies, and make sure you have the right people to help you see your idea through to success.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=design&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product design doesn&#8217;t need to be very expensive or time-consuming. There are many ways to get from idea to a prototype in a short amount of time, for a fraction of the price that people used to pay for traditional product design. You&#8217;ll want to understand and follow these important product design best practices.<\/p>\n","protected":false},"author":25523,"featured_media":24975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3155],"tags":[371,1026,3159,678],"class_list":["post-24967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-industrial-design","tag-product-design","tag-starting-a-business","tag-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design a Successful Product: 6 Product Design Best Practices from Kickstarter - crowdspring Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design a Successful Product: 6 Product Design Best Practices from Kickstarter - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"Product design doesn&#039;t need to be very expensive or time-consuming. 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