{"id":24915,"date":"2017-10-30T00:01:15","date_gmt":"2017-10-30T05:01:15","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=24915"},"modified":"2023-06-06T18:58:23","modified_gmt":"2023-06-06T23:58:23","slug":"website-design-best-practices-business","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/website-design-best-practices-business\/","title":{"rendered":"Grow Your Small Business With These 7 Website Design Best Practices"},"content":{"rendered":"

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If you run an established business and have a terrific product, a strong brand identity<\/a>, and a solid marketing plan<\/a>, you’re already ahead of most small businesses.<\/p>\n

But if your business is struggling or you’re planning to start a new business<\/a>, you must ensure that customers and prospects can easily find your business website and that the website is designed for an excellent customer experience.<\/p>\n

Today, every business must create a website design<\/a> that will convert visitors into sales.<\/p>\n

This is no longer optional.\u00a0A recent study<\/a> shows that 97% of consumers research their purchases online before they buy something.<\/p>\n

Your website is a crucial component of your marketing and branding strategy<\/a>. Customers visit your website because they have a particular purpose in mind – they need something from you – and your website should help make them feel comfortable purchasing a product or service from you.<\/p>\n

If you have a poorly designed website, the chances are good that you\u2019re losing a chance to turn researchers into loyal customers. Branding statistics<\/a> unequivocally show this to be true. Make sure you\u2019re not giving up thousands of dollars in revenue and get your website functioning the way you need it to.<\/p>\n

Having said that, some business owners worry that website design prices<\/span><\/a> can be prohibitively high.<\/p>\n

Many design companies and agencies indeed charge thousands of dollars for their services. But this isn’t universally true (crowdspring’s custom website design<\/span><\/a> projects start at just $899, including all fees).<\/p>\n

Here are 7 important website design best practices for businesses that want to convert prospects into customers.<\/h2>\n

1. State your business clearly.
\n2. Make your value proposition simple.
\n3. Have a clear call to action.
\n4. Offer clear support\/customer service information.
\n5. Offer third-party validation\/testimonials.
\n6. Be trustworthy.
\n7. Focus on your customers’ needs (not yours).<\/p>\n

Let’s review each of these best practices to understand how you can improve your own website.<\/p>\n

1. State your business clearly<\/h3>\n

Don\u2019t make site visitors dig for what you\u2019re all about. Make it clear up front why your business exists and what it does.<\/p>\n

Many landing pages handle this basic task well, but you still find sites that obscure the \u201cwhat\u201d behind confusing industry jargon.<\/p>\n

2. Make your value proposition simple<\/h3>\n

Studies show you have scant seconds to capture a site visitor\u2019s attention<\/a>. Write in simple, clear language why people should care about your business or your product.<\/p>\n

You already did this when you created a business plan for your business<\/a>. Now, it’s a matter of creating a more crisp, concise statement about your value proposition.<\/p>\n

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