{"id":24670,"date":"2017-10-05T00:11:16","date_gmt":"2017-10-05T05:11:16","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=24670"},"modified":"2024-07-16T20:24:42","modified_gmt":"2024-07-17T01:24:42","slug":"write-effective-welcome-emails","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/write-effective-welcome-emails\/","title":{"rendered":"7 Tips that Will Make Your Welcome Emails Awesome"},"content":{"rendered":"

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First impressions are important. And, in our digital age, we often make our first impressions via email.<\/p>\n

Did you know that welcome emails are more impactful than virtually any other type of promotional email?<\/p>\n

A welcome email is the first exchange between your business and a new customer or prospect. It sets the tone for future communications, encourages people to take a closer look at your company’s products or services, and provides helpful information.<\/p>\n

Welcome emails have the highest open rates of all promotional emails – 57.8% to\u00a0a paltry 14.4%<\/a>! They’re also reported to bring in 320% more revenue<\/a> than standard promotional emails.<\/p>\n

Not to mention that subscribers are most engaged during the first 48 hours<\/a>, so your welcome email arrives – or should<\/em> – during that optimum engagement window.<\/p>\n

So, if you haven’t optimized your welcome emails to take advantage of that power, you’re missing out. A study<\/a> conducted by digital marketing and branding advocacy firm Ciceron reminds us that:<\/p>\n

Remember, first impressions are critical to building lasting relationships; a welcome message is that important touchpoint for your email marketing program. You want to entice your subscribers by sending them a welcome message that encourages them to take that next step…<\/p><\/blockquote>\n

So, let’s look at how you can optimize your welcome messages to help your business make a good impression and<\/em> set the stage for a lasting and profitable relationship with your customers and prospects.<\/p>\n

1. Express gratitude<\/h2>\n

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Let’s start with basic etiquette. To set the right tone with your new subscriber, customer, or client, start by showing some gratitude.<\/p>\n

Whether they’ve given you their email or signed a 10-year contract with your business, they’ve given you something. So make your mama proud and say “Thank you.”<\/p>\n

Everyone likes to feel valued. And, as Business.com’s Joshua Lombardo-Bottema points out<\/a>:<\/p>\n

When customers feel valued, they become loyal \u2014 the type of customers that become the bread and butter for any business.<\/p><\/blockquote>\n

So, don’t skip this simple but important step.<\/p>\n

Joann Fabrics<\/a> does a great job of both showing gratitude and creating excitement by prominently thanking their new subscriber for “being a part of something awesome!” They elaborate on what their subscribers have to be excited about. But, they draw you in with their thanks. Follow their lead and make gratitude a staple of your welcome emails.<\/p>\n

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