{"id":24554,"date":"2017-09-11T00:15:29","date_gmt":"2017-09-11T05:15:29","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=24554"},"modified":"2026-03-22T23:04:18","modified_gmt":"2026-03-23T04:04:18","slug":"business-artificial-intelligence-machine-learning","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/business-artificial-intelligence-machine-learning\/","title":{"rendered":"Make Your Small Business Smarter with Artificial Intelligence and Machine Learning"},"content":{"rendered":"

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Mention artificial intelligence (AI) to someone, and they’ll probably think of things like sentient robots or murderous computers. (“I’m afraid I can’t do that, Dave.”)<\/p>\n

You have to look no further than the phone in your pocket or the credit card in your wallet to know the truth: AI is no longer just a science fiction plot device; it’s everywhere and super useful for your business.<\/p>\n

We’re increasingly seeing entrepreneurs develop business plans<\/a> and starting a business<\/a> using innovative AI-based startups.<\/p>\n

What is AI?<\/p>\n

At its most basic, AI is the ability for computers and machines to show real intelligence. A computer can understand your request and work out the best action or answer from all available information.<\/p>\n

Another term often used alongside AI is “machine learning<\/a>” (ML). ML is a type of AI that many companies use now to great effect.<\/p>\n

AI is everywhere.<\/p>\n

Your smartphone uses AI to understand voice commands. Siri, Google Assistant, and Microsoft’s Cortana all use AI to understand what you’re telling them to do.<\/p>\n

Much of what you see on big store websites like Amazon or Target relies on machine learning to predict what you might like and what you’ll buy.<\/p>\n

And banks often use AI alongside human review to figure out if a transaction is fraudulent.<\/p>\n

AI and machine learning are not just for large companies. Small businesses can add machine learning to their repertoire of tools to help make better decisions.<\/p>\n

For example, business owners can take existing customer data and apply machine learning to find patterns and trends that used to be impossible to uncover.<\/p>\n

If you work in marketing or sales, machine learning can be used to track how your customers interact with your brand across multiple social networks<\/a>, all in real-time. It can make collecting and making sense of vast amounts of information like sales data or customer profiles much easier.<\/p>\n

AI saves you time to concentrate on more meaningful work, such as finding ways to use the information these systems uncover. One increasingly common example is the use of an AI virtual assistant<\/a>, which can handle routine inquiries, schedule meetings, and support employees or customers in real time.<\/p>\n

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