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<\/div>First impressions are very important. As we wrote previously<\/a>:<\/p>\n People have a\u00a0very short attention span<\/a>. In fact, according to a\u00a0Princeton University study<\/a>, snap judgments count. The study found after seeing a face for only 1\/10th of a second people formed opinions about that person. Judgments were made on attractiveness, likeability, and trustworthiness, and prolonged exposure to that face just reinforced the initial impression.<\/p>\n The same goes for websites.\u00a0Three studies found<\/a>\u00a0that a mere 50 milliseconds were all people needed to form an opinion about a website.\u00a0Google performed similar testing<\/a>\u00a0and found an even slimmer margin: a speedy 17 to 50 milliseconds were all people needed to decide how they felt about a website.<\/p><\/blockquote>\n And this is also true for logos<\/a>:<\/p>\n After all, memorable logos are 13% more likely to get consumers attention<\/a>, and 71.6% more likely to get a positive response from consumers.\u00a0In a world of noise, that can make a big<\/strong> difference.<\/p><\/blockquote>\n Simple designs<\/a>\u00a0are popular because they are eye-catching, memorable, and timeless. Less is often more, and nowhere is that truer than with a minimalist design.<\/p>\n The minimalism trend grounds most of the other current trends, which are increasingly focused on sleek, tight designs.<\/p>\n Ornate, overworked design has been replaced with cleaner, modern concepts that retain simplicity while still functioning as creative pieces.<\/p>\n One reason for minimal design’s broad-based appeal? Any business can incorporate a minimal look into their existing design scheme!<\/p>\n If you find that your existing brand is tired and out of touch, maybe it\u2019s time to look at what other businesses are doing with minimalist design.<\/p>\n If the goal of minimal logos is to communicate a brand simply and clearly, hand-drawn and text logos (also known as logotypes) strive for a similar clarity. These logos are often personal, intimate, and informal in a way that minimalist logos are not.<\/p>\n One industry that uses handwritten logos extensively is craft breweries<\/a>, and for a good reason. Small breweries are known for the artisanal, handmade nature of their products, and a handwritten logo helps reaffirm that quality.<\/p>\n What could be more personal than someone\u2019s handwriting?<\/p>\n All-text logos are another way for companies to differentiate themselves in a simple yet refined way.<\/p>\n One example of this in action is coworking collective WeWork, with an all-text logo that is no-nonsense and clear. There\u2019s nothing to get in the way of the brand name, and that clarity helps reinforce that they\u2019re an uncomplicated and accessible organization.<\/p>\n And if you look at crowdspring’s logo at the top of your browser window, you’ll see that it’s just text.<\/p>\n Line art logos are exactly that: logos made up of lines. They are frequently paired with a logotype or some other text, and the combination can feel modern and abstract in an elegant way.<\/p>\n There are several benefits of using line art in a logo: They are usually easily adaptable to all kinds of platforms and media, from mobile app and websites to print and even billboards. They are often simultaneously simple and complex and can be tailored to communicate particular branding needs so that another style cannot.<\/p>\n <\/p>\n Most importantly, they can be concise, immediate, and memorable, and done correctly; they can often stand alone from a wordmark as a self-contained branding element.<\/p>\n Black and white logos exude sophistication, luxury, and elegance.<\/p>\n Small businesses and larger companies can use black and white to convey a sense of refinement and style. And of course, the vast majority of the time, when your logo appears in print, it will be in black and white (so make sure that your logo works well in black and white, even if it has color in it).<\/p>\n The black and white trend can serve as a variation of your current logo. You\u2019re not mandated to use each iteration of your logo on all platforms, but it\u2019s nice to have choices – some logo color schemes<\/a>\u00a0work better in different spaces, particularly in the age of social media.<\/p>\n Black and white logos look sharp anywhere they\u2019re used, so having a logo that translates well in black and white works to your advantage.<\/p>\n Negative space is a design style based on dual imagery. Using both positive and negative space to join multiple images into one cohesive piece, you create an engaging and intriguing logo.<\/p>\n This logo design style has emerged as a breakout trend in 2017, not only because these logos are clever but because they have a high recall value.<\/p>\n With their immense visual impact, these logos cement your brand in a consumer’s memory, making it easier for them to remember you later on.<\/p>\n There have been some memorable negative space examples in the past, including the FedEx logo<\/a>.<\/p>\n If you didn\u2019t see it already: the negative space between the \u2018E\u2019 and the \u2018x\u2019 forms an arrow symbolizing movement and precision. Which are of course two very important values for a logistics company such as FedEx.<\/p><\/blockquote>\n The Toblerone logo is another great example of using negative space.<\/p>\n We wrote previously why we love the Toblerone logo<\/a>:<\/p>\n First of all\u2026 it\u2019s Chocolate. Mmmm. Second of all, a bear (symbol of the city of Berne, where Toblerone is produced) is hidden in the modern version of the Matterhorn mountain logo. The Matterhorn is a great symbol of Switzerland, and is said to possibly be the inspiration for the shape of the candy bar.<\/p><\/blockquote>\n If you\u2019re a business owner seeking to grab your customer\u2019s attention, the use of negative space gives your logo an eye-catching, provocative edge.<\/p>\n You can probably see a trend in the trends: Simplicity and clarity are key components to any successful logo.<\/p>\nHere are 5 hot trends and inspirations to help you sharpen your brand\u2019s logo, ensuring that you nail that first impression.<\/h2>\n
1. Minimal design<\/h3>\n
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<\/a><\/p>\n2. Hand-drawn and text<\/h3>\n
![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/06\/27131810\/image2-1.png\")
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<\/a><\/p>\n3. Line art<\/h3>\n
![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/06\/27131809\/image6-2.jpg\")
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<\/p>\n4. Black and white<\/h3>\n
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<\/p>\n5. Negative space<\/h3>\n
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<\/a><\/p>\n![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/08\/27132550\/TobleroneLogo.jpg\")
<\/a><\/p>\nMartin Newcombe Property Maintenance<\/h3>\n
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