{"id":23820,"date":"2017-05-03T10:08:58","date_gmt":"2017-05-03T15:08:58","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=23820"},"modified":"2022-05-06T18:19:27","modified_gmt":"2022-05-06T23:19:27","slug":"6-companies-using-illustration-to-create-a-more-personal-brand","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/6-companies-using-illustration-to-create-a-more-personal-brand\/","title":{"rendered":"6 Companies Using Illustration to Create a More Personal Brand"},"content":{"rendered":"

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In one photo, two hands shake firmly, assuring you that a deal has been made. In another, a group of business people stand assembled in varying poses of authority, all wearing similarly satisfied smiles on their faces. Finally, we move on to a photo of a professional-looking young woman wearing a headset. She smiles warmly at you.<\/p>\n

It\u2019s hard for stock photographs to look unique, especially when so many of the photos come from the same stock photography websites. Part of what makes a successful brand is its ability to differentiate itself from its competitors. When companies want to stand out, they often turn to illustration.<\/p>\n

Why illustration?<\/p>\n

Draw me a picture<\/h2>\n

One of the biggest strengths of using illustration is that it is based on ideas and not reality, as photographs tend to be. They can be crafted to communicate exactly what you want to convey and can often make complex ideas easier to understand. It\u2019s also easier to create a very individual style and feel using illustration than it is with photography.<\/p>\n

There is a lot of interesting, effective illustration being used by companies in varying industries. Here are just a few of them.<\/p>\n

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