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<\/div>In certain industries, \u00a0generic logos have become extremely problematic. The epidemic of similar fonts, glyphs, and swishy people leaves a weak first impression on customers and is unmemorable.<\/p>\n
We\u2019ve talked about the legal and branding dangers of these generic logo symbols in The Logo Store Nightmare: Ready Made Logos Harm Your Business<\/a>,<\/p>\n Even though some of these generic logos may help a person identify the industry itself, the generic logos also detract from the originality and story of your specific company<\/a>.<\/p>\n Generic logos even break the core elements of good logo design: memorable and unique, making them poor choices for any company.<\/p>\n In an effort to avoid that, we took a look at four industries to see which ones fall prey to<\/p>\n To give you some perspective on what we’re talking about, let’s look at four industries and the types of generic logos we often see in those industries.<\/p>\n Image source: dm243<\/a><\/em><\/p>\n Many logos in the real estate industry show a house or some buildings with the company name underneath it.<\/p>\n It’s like putting the picture of a shoe on the logo of a shoe company!<\/p>\n The colors are usually in serious tones: reds, grays, and dull blues.<\/p>\n The logos are literal but people already understand that a real estate company will deal with the buying and selling of houses.<\/p>\n When people choose a real estate agency, they assume that! What they don\u2019t know is what makes a real estate company different, whether that is a personal touch or high-quality agents.<\/p>\n Real estate companies that use generic elements in their logos completely miss the opportunity to stand out.<\/p>\n You\u2019ve probably seen many variations of the logos above, with different companies’ names and some stylization.<\/p>\n If your logo has those elements, there are probably thousands of other businesses with similar logos. But you are also unlikely to recall any of those companies.<\/p>\n When you look at generic house after house, you don\u2019t learn what the company is trying to communicate.<\/p>\n However, not every company in the real estate industry has fallen for the generic logo epidemic, some of them do a great job of breaking the boundaries with a great custom logo for real estate<\/a>.<\/p>\n We love the example below.<\/a><\/p>\n <\/p>\n <\/p>\n <\/p>\n While at first glance each logo may look slightly different, most logos in the finance\/consulting services industry look very similar.<\/p>\n They focus heavily on the company name, often using a serif font in an attempt to show seriousness and trust.<\/p>\n While there is some variation in font size, the words are usually stacked and bolded to show emphasis.<\/p>\n The symbols don\u2019t add much- they are mostly buildings and graphic lines.<\/p>\n Overall, many logos in this industry end up conveying exactly what people already think: boring, serious, money-focused companies.<\/p>\n While the seriousness and focus part of the message is usually intentional, a boring logo lends itself to customers not necessarily caring or knowing which company they prefer. The companies all blend together and the first impression is weak.<\/p>\n Smarter financial companies focus their logos around characters or rounder, friendlier fonts (an overall trend in logo design).<\/p>\n Many financial companies are taking the opportunity to simplify their logos, including shorter versions of their name or relying more on a symbol to make their brand identity<\/a>\u00a0more memorable.<\/p>\n In an industry that screams complication and confusion, simple logos can go a long way. This Brazilian credit card company<\/a> proves that even financial companies can have memorable logos<\/a>:<\/p>\n <\/p>\n <\/p>\n Another industry that suffers from generic logos is the medical industry.<\/p>\n From insurance companies to hospitals to private practices and holistic treatment centers, medically-focused companies often end up reusing the same symbols, fonts, and colors.<\/p>\n Blues, reds, and greens are common colors<\/a> in the medical industry. They often mirror colors that are serious and focused on the human body.<\/p>\n But, these colors and font choices seem extremely serious.<\/p>\n People already understand that a doctor\u2019s office or insurance company will be focused and professional. When most people are trying to choose a medical provider, they look at the extra steps they take when they provide services, their customer service, kindness, and ability to be calm.<\/p>\n Much like the color and font schemes, the traditional symbols don\u2019t help.<\/p>\n When every logo in the industry is a variation of one design, it makes it hard to remember which company is which and makes branding look like an afterthought.<\/p>\n The medical industry is slowly starting to evolve its branding. Smart medical companies that want to stand out are thinking more about their branding with custom medical logos<\/a>.<\/p>\n <\/p>\n Even the most innovative industry struggles when it comes to logo design.<\/p>\n Many technology companies struggle to break out of the circular, swooshy glyph and name combination- much like many companies in the finance\/consulting industry.<\/p>\n Not only are many tech companies\u2019 symbols almost identical, but the colors tend to trend towards greens and blues in an attempt to look\u00a0progressive, serious, and scientific.<\/p>\n Even more shocking is the lack of variety in font choices. Almost every font is dramatically spaced out.<\/p>\n Many of the company names are in all caps, and the fonts are traditional with little creativity.<\/p>\n The stack of the symbols and fonts is formulaic too, making the companies seem inaccessible and unimaginative.<\/p>\n Smart startups have become more creative when it comes to logo design for technology companies<\/a>.<\/p>\n They opting for friendlier, more creative logos as they try to communicate the innovation behind their company- not just their ability to leverage technology well.<\/p>\n By using different fonts and playing with different images, innovative technology companies are able to present themselves as interesting and engaging to all types of consumers.<\/p>\nReal estate generic logos<\/h2>\n
![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/03\/27132000\/111.jpg\")
<\/p>\n![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/03\/27131958\/logo-main.png\"){kind=logo}
<\/p>\nFinance generic logos<\/h2>\n
![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/03\/27131959\/gfxUsersLogos.jpg\")
<\/p>\n![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/03\/27131958\/digio-logo-5.png\"){kind=logo}
<\/p>\nMedical generic logos<\/h2>\n
![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/03\/27131959\/medical-logos-collection_1167-43.jpg\")
<\/p>\nTechnology generic logos<\/h2>\n
![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/03\/27131959\/high_tech_logo-2.jpg\"){kind=logo}
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