{"id":23223,"date":"2017-03-06T09:41:35","date_gmt":"2017-03-06T15:41:35","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=23223"},"modified":"2026-03-15T12:30:41","modified_gmt":"2026-03-15T17:30:41","slug":"how-chatbots-are-changing-the-way-businesses-marketers-communicate-customers","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/how-chatbots-are-changing-the-way-businesses-marketers-communicate-customers\/","title":{"rendered":"How Chatbots Can Help You Grow Revenue In Your Business"},"content":{"rendered":"

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<\/b>At every turn, companies and organizations are competing for our attention. How many of them actually get it?<\/p>\n

To fight against the white noise of impersonal marketing, companies are increasingly turning toward chatbots.<\/p>\n

For marketing professionals, this is an exciting way to reach their target audience. Who doesn\u2019t love a memorable conversation?<\/p>\n

Building rapport with your customers helps generate brand loyalty, and that translates into revenue for you. That\u2019s where chatbots come into play.<\/p>\n

Going where the (inter)action is<\/b><\/p>\n

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Chatbots give you access to where your customers are: messaging apps. Over 2.5 billion people use at least one chat-based app, <\/span>outpacing the growth of the four largest social networks<\/span><\/a>. <\/span><\/p>\n

\u201cPeople are now spending more time in messaging apps than in social media and that is a huge turning point. Messaging apps are the platforms of the future and bots will be how their users access all sorts of services,\u201d says Peter Rojas, Entrepreneur in Residence at <\/span>Betaworks<\/span><\/a>. <\/span><\/p>\n

Taking advantage of these chat interfaces is the way of the marketing future. <\/span><\/p>\n

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Image courtesy of Business Insider<\/a><\/p>\n

The number of people communicating via chat interfaces is astonishing: \u00a0Whatsapp boasted that they had <\/span>1.2 billion monthly active users<\/span><\/a> as of January 2017, and as of July 2016, Facebook Messenger had <\/span>1 billion monthly active users<\/span><\/a> worldwide. <\/span><\/p>\n

Following this trend, companies are turning to chatbots to reach customers using something that feels very natural to them: conversation. “It’s more of a cultural shift,” <\/span>says Mike Roberts<\/span><\/a>, head of Messenger at Kik. “Users are now so used to chatting with their friends via SMS and messengers that they feel comfortable with that same interface delivering an app experience.”<\/span><\/p>\n

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