{"id":23161,"date":"2017-02-23T09:33:19","date_gmt":"2017-02-23T15:33:19","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=23161"},"modified":"2025-09-02T12:56:10","modified_gmt":"2025-09-02T17:56:10","slug":"email-marketing-trends-you-must-understand","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/email-marketing-trends-you-must-understand\/","title":{"rendered":"5 Important Trends In Email Marketing You Must Understand"},"content":{"rendered":"

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Email marketing continues to be an important marketing channel<\/a> for small businesses and startups. That\u2019s because 81% of US consumers<\/a> are more likely to make a purchase based on an email.<\/p>\n

New technologies have improved email automation, email tracking<\/a>, and innovation, and these changes have created interesting new possibilities for smart marketers.<\/p>\n

Complex marketing campaigns are no longer exclusive to the Fortune 500. These new technologies are becoming more affordable and accessible and as a result, smart startups and small businesses should consider them as part of their marketing toolset<\/a>.<\/p>\n

To help you step up your email marketing game, let\u2019s look at 5 of the biggest changes we expect to see – and what you can do to stay ahead of the curve.<\/p>\n

1. Use Vendor Stacks<\/h2>\n

According to a Campaign Monitor study<\/a>,<\/p>\n

Most marketers stitch together the technologies they need to automate complex tasks and deliver personalized, relevant experiences to customers.<\/p><\/blockquote>\n

The study found that 82% of small- to medium-sized business marketers use “best-of-breed technology stacks” to create and execute their email marketing strategies. The technology stacks reflect different email marketing vendors that marketers connect to create a customized email marketing flow.<\/p>\n

Previously, a business would have to hire a large marketing company to execute its email marketing strategies. As you can imagine, hiring a large marketing firm can be very costly for small businesses and startups, and most simply couldn\u2019t afford the expense.<\/p>\n

Today, instead of hiring a big marketing firm, marketers can choose which services they will need and use and buy those services when they need them. Marketers can save their companies a lot of money by only paying for the services they need!<\/p>\n

For example, a generative AI-based automation tool<\/a> can significantly streamline processes and reduce costs. Similarly, there are good options for list-building software<\/a> and email automation tools that can help you build a strong email prospects list.<\/p>\n

With 251 email marketing software options<\/a>, there\u2019s a good mix for your company.<\/p>\n

For more information on affordable marketing stacks for small businesses and startups, check out $9 Marketing Stack: A Step-by-Step Guide<\/a>.<\/p>\n

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