{"id":19612,"date":"2014-05-22T09:46:06","date_gmt":"2014-05-22T14:46:06","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=19612"},"modified":"2022-05-09T13:15:40","modified_gmt":"2022-05-09T18:15:40","slug":"12-questions-meet-jelena-mirkovic-jankovic-serbia","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/12-questions-meet-jelena-mirkovic-jankovic-serbia\/","title":{"rendered":"12 Questions: Meet Jelena Mirkovic Jankovic (Serbia)"},"content":{"rendered":"

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community \u2013 in the blog, in the forums, in the projects. Plainly \u2013 activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we\u2019ll take notice.<\/em><\/p>\n

We\u2019re very proud to feature\u00a0Jelena Mirkovic Jankovic (crowdSPRING username:\u00a0JMJ<\/a>) today. Jelena lives and works in Belgrade, Serbia.<\/p>\n

\"JMJ\"<\/a><\/p>\n

1. Please tell us about yourself.\u2028<\/strong><\/p>\n

When I think a bit, my name is mom. Most of the day I respond to IT: Moooom, come to see this!!! \u2028Moooom, why are turtles bold? \u2028Mom, will the people on clouds fall down on us one day? \u2028Mom, why are there no woman pirates? \u2028\u2026and so on and so forth. \u2028Seventhousandandeightynine times a day!
\nAnd the rest of the day \u2013 when I\u2019m not dressed in the magic \u201cmom\u201d costume – I\u2019m simply Jelena. I got Mirkovic from my father and I greedily snatched Jankovic from my husband. And thus we got JMJ (Jelena Mirkovic Jankovic).<\/p>\n

Oh, I forgot to tell you. \u2028I am actually a sculptor. Deeply involved in painting and arts. And again \u2013 in momhood.\"NegativeColorVertical\"<\/a><\/p>\n

It all started a long time ago – almost 38 years ago, when everything that could be drawn \u2013 was drawn, when all that could be colored \u2013 got colored. And that \u201cdisease\u201d remained incurable in my case. I was born in Bosanski Petrovac, a small town in Bosnia (ex-Yugoslavia), where I blissfully lived the best and most magnificent childhood on earth.\u00a0 This was a childhood ample with smells of earth and sky, full of colors, bare feet, animals and freedom. Following my \u201cartistic urge\u201d, which is more powerful than orientation (what I would be when I grew up), I left to attend the High School of Art in Novi Sad (Serbia), where I graduated from the Department for Interior and Industrial Design. I never wondered what I would do later. Nor did I have any compromise. I wanted to study painting. Alas, all the teachers who saw the drawings that I prepared for the entrance exam said \u2013 you\u2019re born to be a sculptor. And it took me just few days to make five portraits (plaster cast) and take them, still \u201chot\u201d, to the exam. This is how I became a graduate sculptor and art professor. In spite of my fingertips being enamored with the tactile world of sculpture, my ontological need for painting, drawing and colors never ceased, it was rather simultaneous. Following this urge, I finalized my Master at the Faculty of Political Sciences in Belgrade, Department for the Theory of Culture, and I defended the thesis entitled Color and Culture (from myth to postmodern culture).<\/p>\n

2. How did you become interested in design?<\/strong>
\nHuh, entirely by chance!
\nBy the end of my studies, I visited a friend and colleague in a marketing agency and their design studio. At that moment, they sought a junior designer, which was not me, of course. I had zero experience. And no designer portfolio whatsoever. The only thing that I always had with me was a bunch of drawings. And yet, almost the same day, I found myself before a Wacom tablet, exploring the world of design from a completely different perspective \u2013 a creative one.
\nAlmost 15 years have lapsed since then, and for the past seven years I have been employed as art director in several marketing agencies. I am currently working for an international company as consultant at the position of art director for several projects.<\/p>\n

<\/p>\n

3. Tell us about your avatar – what medium did you use?<\/strong>
\nThe avatar was made at the time when I drew, drew and only drew, but did not always manage to find a \"JMJ-Avatar\"<\/a>model. However, what every drawing fan always has at his\/her disposal is, of course \u201chim\/herself\u201d, mirror, paper, pencil, black ink and ink pen. And that\u2019s the answer.<\/p>\n

4. Who\/what are some of the biggest influences on your design work?<\/strong>
\nI can say that \u201ceverything\u201d around me influences my work. Magazines, advertisings, TV commercials, packagings, texts, stories, children’s illustrations, absolutely everything that surrounds me. But, there are several superlative world designers\/artists whose work I immensely admire and whom I always return to. These are Neville Brody, David Carson (maestro of typography) and my favorite Saul Bass.<\/p>\n

5. How do you come up with ideas for concepts after you read a creative brief?<\/strong>
\nWhat you learn after many years of working for marketing agencies is certainly how to work with briefs and briefing itself, which is preceded by hours and hours of discussion, ideas, sketches, suggestions, discussions, conflicting opinions, and again discussion\u2026 and so on until you reach your goal. I am immensely grateful for that \u201cskill\u201d.
\nWhat is the most important for the development of any initial or preliminary concept is of course a \u201cthorough\u201d brief. When a brief is good, concise, precise and clear, it is easier to work with it. On the other hand, I always strive to \u201cwear my client\u2019s shoes\u201d and take a walk in them. This is the only way for me to find out how comfortable and beautiful they are.\u00a0 And after that, there are no rules. An idea may strike at once. Alone. Suddenly. Bam! And sometimes it\u2019s a fruit of heavy work, corrections, additions, deleting and restarting.<\/p>\n

6. What software and tools do you use?<\/strong>
\nI\u2019m a fan of Adobe. In all forms. And that\u2019s it. There\u2019s nothing more I need. Except for, ALWAYS AND ONLY, pen and a paper :] (old school).<\/p>\n

7. What is your dream design project?<\/strong>
\nIt\u2019s a difficult question. Although I\u2019ve already made many graphic design manuals and brand books for several brands, I still very much enjoy working and building them for each new client. I believe they are a very important design project which requires deep knowledge, time, patience and diligence. So, a graphic design manual. Always.
\nOn the second (and maybe even the first) position there are book \u201cdresses\u201d. I love to read. And I love books. And I love book covers. So, there are books.<\/p>\n

8. How do you promote your work?<\/strong>
\nI don\u2019t! :]\u00a0 I am very lazy for such things. In my language there\u2019s a saying \u2013 a shoemaker\u2019s kids are always barefoot. That\u2019s how I\u2019ve been preparing a web portfolio (for design) for years now and I still cannot make myself to start! The only thing I do have is a web page with my art portfolio (which needs to be updated, naturally) – www.jelenamirkovic.com<\/a><\/p>\n

9. Please describe your typical work day.<\/strong>
\nI don\u2019t think it is much different from those of other moms with \u201csmall\u201d kids, meaning it starts waaaay before than the designing tools are up. At 6 am!
\n10. Which of your designs are your favorites and why?<\/strong>
\nOne of my favorite works is, of course, the first-prize winner logo on cS (crowdSPRING). This is the logo for ClassActArt<\/strong> (Internet Sales of Iconic Multinational Wall Art). Why? It\u2019s not simple to answer this question, but this is one of the logos that I really enjoyed creating and whose aesthetics is on the borderline between pure art and design. [See image earlier in post.]\n

There is also a cover for the Serbian translation of the book by Edgardo Vega Yunque<\/strong> – http:\/\/www.amazon.ca\/Matter-How-Much-You-Promise\/dp\/0374223114. This book is a wonderful saga which is full of jazz, creation, forgiveness and reconciliation, and since I am a huge fan of jazz, the work on this cover was more than pleasure.<\/p>\n

\"EdgardoVegaJunke\"<\/a><\/p>\n

DesingOvation<\/strong> (home d\u00e9cor company) \u2013 realized also on CS. And again in concordance with my affinity for colors, simplicity and iconic trend.<\/p>\n

\"DesignOvation\"<\/a><\/strong><\/p>\n

The book The Referral Tsunami<\/strong><\/em> is the best example of what may be called \u201cmy style\u201d \u2013 respecting a minimalistic approach, affinity to pure and clear typography with symbolic, almost iconic visual expression.<\/p>\n

\"SmiljanMori\"<\/a><\/p>\n

I indeed enjoyed working on the book Madlemsside Manualen<\/strong><\/em> (http:\/\/www.cammillarysgaard.dk\/medlemsside-manualen\/) by an excellent author, because of a clear idea, simplicity and whiteness that I love.<\/p>\n

\"MadlemssideManualen\"<\/a><\/p>\n

Then there\u2019s a cover for the book Paid to THINK<\/strong><\/em> (http:\/\/paidtothink.com), which is one of my favorites. When you\u2019re holding a good book, the work on its cover is more than simple.<\/p>\n

\"PaidToTHINK\"<\/a><\/p>\n

I think this is more than enough for works.<\/p>\n

11. If you weren\u2019t designing, what would you be doing?<\/strong>
\nI would be a detective!<\/p>\n

12. What do you do with your free time?<\/strong>
\nI respond to endless questions of a four-year old, I paint, I\u2019m an excellent cook, I read, read and again read, I listen to jazz and hang out with people.<\/p>\n

___________________________<\/p>\n

Hvala Jelena!<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community \u2013 in the blog, in the forums, in the projects. Plainly \u2013 activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we\u2019ll take notice. We\u2019re very proud to feature\u00a0Jelena Mirkovic Jankovic (crowdSPRING username:\u00a0JMJ) today. Jelena lives and works in Belgrade, Serbia. 1. Please tell us about yourself.\u2028 When I think a bit, my name is mom. Most of the day I respond to IT: Moooom, come to see this!!! \u2028Moooom, why are turtles bold? \u2028Mom, will the people on clouds fall down on us one day? \u2028Mom, why are there no woman pirates? \u2028\u2026and so on and so forth. \u2028Seventhousandandeightynine times a day! And the rest of the day \u2013 when I\u2019m not dressed in the magic \u201cmom\u201d costume – I\u2019m simply Jelena. I got Mirkovic from my father and I greedily snatched Jankovic from my husband. And thus we got JMJ (Jelena Mirkovic Jankovic). Oh, I forgot to tell you. \u2028I am actually a sculptor. Deeply involved in painting and arts. And again \u2013 in momhood. It all started a long time ago – almost 38 years ago, when everything that could be drawn \u2013 was drawn, when all that could be colored \u2013 got colored. And that \u201cdisease\u201d remained incurable in my case. I was born in Bosanski Petrovac, a small town in Bosnia (ex-Yugoslavia), where I blissfully lived the best and most magnificent childhood on earth.\u00a0 This was a childhood ample with smells of earth and sky, full of colors, bare feet, animals and freedom. Following my \u201cartistic urge\u201d, which is more powerful than orientation (what I would be when I grew up), I left to attend the High School of Art in Novi Sad (Serbia), where I graduated from the Department for Interior and Industrial Design. I never wondered what I would do later. Nor did I have any compromise. I wanted to study painting. Alas, all the teachers who saw the drawings that I prepared for the entrance exam said \u2013 you\u2019re born to be a sculptor. And it took me just few days to make five portraits (plaster cast) and take them, still \u201chot\u201d, to the exam. This is how I became a graduate sculptor and art professor. In spite of my fingertips being enamored with the tactile world of sculpture, my ontological need for painting, drawing and colors never ceased, it was rather simultaneous. Following this urge, I finalized my Master at the Faculty of Political Sciences in Belgrade, Department for the Theory of Culture, and I defended the thesis entitled Color and Culture (from myth to postmodern culture). 2. How did you become interested in design? Huh, entirely by chance! By the end of my studies, I visited a friend and colleague in a marketing agency and their design studio. 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For these interviews, we pick people who add value to our community \u2013 in the blog, in the forums, in the projects. Plainly \u2013 activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we\u2019ll take notice. We\u2019re very proud to feature\u00a0Jelena Mirkovic Jankovic (crowdSPRING username:\u00a0JMJ) today. Jelena lives and works in Belgrade, Serbia. 1. Please tell us about yourself.\u2028 When I think a bit, my name is mom. Most of the day I respond to IT: Moooom, come to see this!!! \u2028Moooom, why are turtles bold? \u2028Mom, will the people on clouds fall down on us one day? \u2028Mom, why are there no woman pirates? \u2028\u2026and so on and so forth. \u2028Seventhousandandeightynine times a day! And the rest of the day \u2013 when I\u2019m not dressed in the magic \u201cmom\u201d costume – I\u2019m simply Jelena. 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For these interviews, we pick people who add value to our community \u2013 in the blog, in the forums, in the projects. Plainly \u2013 activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we\u2019ll take notice. We\u2019re very proud to feature\u00a0Jelena Mirkovic Jankovic (crowdSPRING username:\u00a0JMJ) today. Jelena lives and works in Belgrade, Serbia. 1. Please tell us about yourself.\u2028 When I think a bit, my name is mom. Most of the day I respond to IT: Moooom, come to see this!!! \u2028Moooom, why are turtles bold? \u2028Mom, will the people on clouds fall down on us one day? \u2028Mom, why are there no woman pirates? \u2028\u2026and so on and so forth. \u2028Seventhousandandeightynine times a day! And the rest of the day \u2013 when I\u2019m not dressed in the magic \u201cmom\u201d costume – I\u2019m simply Jelena. I got Mirkovic from my father and I greedily snatched Jankovic from my husband. And thus we got JMJ (Jelena Mirkovic Jankovic). Oh, I forgot to tell you. \u2028I am actually a sculptor. Deeply involved in painting and arts. And again \u2013 in momhood. It all started a long time ago – almost 38 years ago, when everything that could be drawn \u2013 was drawn, when all that could be colored \u2013 got colored. And that \u201cdisease\u201d remained incurable in my case. I was born in Bosanski Petrovac, a small town in Bosnia (ex-Yugoslavia), where I blissfully lived the best and most magnificent childhood on earth.\u00a0 This was a childhood ample with smells of earth and sky, full of colors, bare feet, animals and freedom. Following my \u201cartistic urge\u201d, which is more powerful than orientation (what I would be when I grew up), I left to attend the High School of Art in Novi Sad (Serbia), where I graduated from the Department for Interior and Industrial Design. I never wondered what I would do later. Nor did I have any compromise. I wanted to study painting. Alas, all the teachers who saw the drawings that I prepared for the entrance exam said \u2013 you\u2019re born to be a sculptor. And it took me just few days to make five portraits (plaster cast) and take them, still \u201chot\u201d, to the exam. This is how I became a graduate sculptor and art professor. In spite of my fingertips being enamored with the tactile world of sculpture, my ontological need for painting, drawing and colors never ceased, it was rather simultaneous. Following this urge, I finalized my Master at the Faculty of Political Sciences in Belgrade, Department for the Theory of Culture, and I defended the thesis entitled Color and Culture (from myth to postmodern culture). 2. How did you become interested in design? Huh, entirely by chance! By the end of my studies, I visited a friend and colleague in a marketing agency and their design studio. At that moment, they..","og_url":"https:\/\/www.crowdspring.com\/blog\/12-questions-meet-jelena-mirkovic-jankovic-serbia\/","og_site_name":"crowdspring Blog","article_published_time":"2014-05-22T14:46:06+00:00","article_modified_time":"2022-05-09T18:15:40+00:00","og_image":[{"width":500,"height":596,"url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2014\/05\/27132415\/JMJ.jpg","type":"image\/jpeg"}],"author":"Audree Rowe","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Audree Rowe","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crowdspring.com\/blog\/12-questions-meet-jelena-mirkovic-jankovic-serbia\/#article","isPartOf":{"@id":"https:\/\/www.crowdspring.com\/blog\/12-questions-meet-jelena-mirkovic-jankovic-serbia\/"},"author":{"name":"Audree Rowe","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/e760b1bf80312ccf92579407a3f18193"},"headline":"12 Questions: Meet Jelena Mirkovic Jankovic (Serbia)","datePublished":"2014-05-22T14:46:06+00:00","dateModified":"2022-05-09T18:15:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crowdspring.com\/blog\/12-questions-meet-jelena-mirkovic-jankovic-serbia\/"},"wordCount":1463,"publisher":{"@id":"https:\/\/www.crowdspring.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/12-questions-meet-jelena-mirkovic-jankovic-serbia\/#primaryimage"},"thumbnailUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2014\/05\/27132415\/JMJ.jpg","keywords":["Interviews"],"articleSection":["Other"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.crowdspring.com\/blog\/12-questions-meet-jelena-mirkovic-jankovic-serbia\/","url":"https:\/\/www.crowdspring.com\/blog\/12-questions-meet-jelena-mirkovic-jankovic-serbia\/","name":"12 Questions: Meet Jelena Mirkovic Jankovic (Serbia) - 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