Most companies, especially small businesses and startups, obsess about the amount of traffic to their online sites.
Site traffic is important – it brings attention, a certain degree of validation, and the opportunity to convert visitors into users or paying customers.
But traffic alone isn’t enough and more importantly, we tend to overestimate its impact.
The increased traffic can be “rich” with potential customers or simply pass-through traffic that never returns.
While obsessing over site traffic, many entrepreneurs short-change their conversions strategy. This is a huge mistake.
Unless your site is ultimately monetized solely based on traffic and nothing else – you must understand how you can convert visitors into users or paying customers.
In the following video, I offer three reasons why you should spend as much time focusing on your conversion efforts as you do focusing on your marketing and other traffic-generating efforts.
Design Done Better
The easiest way to get affordable, high-quality custom logos, print design, web design and naming for your business.Learn How to Grow Your Business With Beautiful Design