The United Nations and crowdSPRING

Recently, crowdSPRING hosted a project for the United Nations Population Fund 7 Billion Actions Campaign. The Campaign was developed to raise awareness around the opportunities and challenges associated with a world of seven billion people (we are expected to hit that mark around October 31, 2011), and to inspire governments, NGO’s private industry, media, academia and individuals to act in ways that would have positive social impact.

The UN’s project on crowdSPRING asked designers to submit a visionary logo containing the words “7 Billion Actions” for a chance to receive $1,000 and a certificate signed by UNFPA’s Executive Director, Dr. Babatunde Osotimehin. Creative designers from around the world submitted more than 1,250 entries. Hundreds of millions of people will see the winning logo – it will be on all global campaign communication materials, ranging from websites to marketing brochures.

Maria Mandagaran, a designer and a teacher in industrial design at Mar del Plata National University (Argentina), designed the winning logo using colors, fonts and design elements that effectively depicted the key elements of the 7 Billion Actions movement. The campaign, which builds bridges and promotes understanding between cultures, includes a speech bubble and a globe. These elements can be modified by campaign partners to show their region of the world or their slogan, while the parent logo includes the entire globe.

Here’s the winning logo, at the main entrance to the UN compound!