The Science of Persuasion: How To Persuade Others To Do What You Want

Most successful entrepreneurs and small business owners are skilled at persuasion and negotiation. Those skills are critical when hiring employees, negotiating with co-founders, investors and vendors, acquiring customers, and in many other situations.

Did you know there are six scientifically validated principles that explain how you can better persuade others to do what you want?

Dr. Robert Cialdini, an expert in the field of influence and persuasion, wrote a popular book called Influence: The Psychology of Persuasion. In his book, Dr. Cialdini explains why people say “yes” and how you can become better at persuading people.

The book is excellent, but if you don’t have time to read a 336 page book, here’s a wonderful 12 minute video that reveals the six scientifically validated secrets  of persuasion, and gives lots of examples to help you.