The coming flood

Bethany’s post about the difference between ‘traditional PR chicks’ and ‘startup PR chicks’ reminded me of two great quotes that (as a ‘startup marketing dude’), I try to remind myself of daily.

The first is a tenent from Guy Kawasaki’s great The Art of the Start. He puts it pretty simply: don’t let the bozos grind you down.  There will always be someone there to remind you of how your idea won’t work, how your company is bound to fail (or your story won’t sell) and that you never should have tried in the first place.  Don’t listen.  Period.

The second is a quote from Seth Godin’s brilliant post about The Last Drip:

Marketing is never about a hammer hitting plate glass.

It is almost always about the accrued power of a thousand drips, drips that accrue, drop by drop until they overwhelm the status quo and break through, starting a flood.

The first drip is very exciting, of course. Everyone lines up to cheer.

It’s the last drip that’s lonely. Most of the time, everyone has long left the building, lost interest and moved on to celebrate some other first drip. The penultimate drip gets criticized… are you still working on that?… that’s not so great… is that it?… but then, the drip that comes next, the last drip, proves once and for all that you were doing the right thing all along.

So, hang in there Bethany (and all you startup chicks and dudes out there). Between the first drip and the last, someone has to man the hose.  For who will be there to greet the throngs when they come cheering the flood because they “knew it was great all along”…