If you’re starting a restaurant, then you’re probably pretty passionate about food. But, are you passionate about your brand? If you want to succeed, you’re going to have to be. A restaurant’s brand is the cumulative effect of what your guests see, taste, smell, feel and hear at your restaurant, online, and in the world at large. The decisions left unmade, and a brand left untended, may hurt your business.
Consistent. Branding. Is. Vital. Your logo, your website, your mobile app, your store signage, your marketing and customer support messaging… they must all be instantly recognizable as your brand. There are multiple reasons why consistent branding is so powerful – and inconsistent branding is so harmful. So, let’s take a deeper look at the whys and hows of branding consistency.
Ghost kitchen, virtual restaurant, cloud kitchen…Whatever you’re calling your venture, you’re a part of a new food business experiment. And, with delivery fees, service fees, and tips to factor in to the cost of their meal, people want to make sure they’re spending their money with a restaurant that’s worth it. This makes branding an important differentiator for your business. So, here are 5 design and branding tips for developing a successful virtual restaurant.
Online commerce has taken the world by storm and forever altered the way we do business. But, that doesn’t mean that all online businesses are created equal. Simply showing up online isn’t enough to guarantee success. We’ve cultivated a list of 13 actionable lessons from the top 4 Ecommerce giants that apply to businesses of any size or platform – not just iconic internet businesses.
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Whether you’re starting a new business or growing an existing business, you need a website. The problem is that many business owners are intimidated about setting up their own website. We’re here to put your minds at ease. We’ve created an easy step-by-step guide to help you create a completed, professional business website.
People report that color is by far, the most important factor when purchasing a product. The color you choose for your small business brand identity is important – don’t leave it to chance. Here’s a deep look at the research behind the color blue and why some businesses should consider blue as a core color in their brand identity.
At least twenty graphic design firms from around the world have proven to be the best in their field, with gorgeous portfolios filled with impressive clients and prominent design campaigns. These are the design firms that clients with virtually unlimited budgets turn to when they need a brand identity, packaging design, or help with other types of design.
Seventy-five percent of the people visiting your website judge your business based on how your website looks. Today’s web visitors are sharper and more judgmental than ever. Strong, up-to-date web design is vital to your brand’s reputation, your bottom line, and your future. Here are our 7 top website design trends you should know about for 2019.
If you want to attract clients your travel website must be user-friendly. Strong travel and tourism websites remind users of the awesome parts of travel while helping their clients overcome the more tedious and complex parts of the travel equation. To achieve this goal, make sure your travel website is designed to do the following three things well.