Whether every detail of a logo is intentional or not, every detail will influence people who see that logo. Nothing should be arbitrary. Thoughtless design choices lead to misleading or confusing logos. Or, even worse, logos that don’t say anything at all. Here’s a deep look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.
Why do some startups fail while others survive? While leadership can’t account for everything, it does account for a lot. If you’re considering starting your own business, you owe it to yourself – and your future employees – to ask yourself if you’re cut out to be an entrepreneur. Do you have these seven essential entrepreneurial traits?
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76% of small business owners have reported facing marketing challenges.
When you’re not quite sure how to proceed, it helps to take a step back and survey the landscape. Here are 28 small business marketing facts that may surprise you… and change that way you approach marketing for your small business.