At least twenty graphic design firms from around the world have proven to be the best in their field, with gorgeous portfolios filled with impressive clients and prominent design campaigns. These are the design firms that clients with virtually unlimited budgets turn to when they need a brand identity, packaging design, or help with other types of design.
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Whether every detail of a logo is intentional or not, every detail will influence people who see that logo. Nothing should be arbitrary. Thoughtless design choices lead to misleading or confusing logos. Or, even worse, logos that don’t say anything at all. Here’s a deep look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.