The things you say no to are often the catalysts that give you the time and focus to succeed. The more entrepreneurs say yes, the less time they have to dedicate to what is actually important. Pretty soon, you can find yourself so busy that business strategy and a balanced work-life schedule fall to the side. When strategy and work/life balance deteriorate, so does your business.
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Marketers and business owners who understand human behavior and motivation have an unfair advantage over their competitors. The good news is that you don’t have to have a PhD in neuroscience, or a staff of 50 marketers, to apply the fundamentals of neuroscience to your own marketing efforts. Here’s how you can use neuroscience to supercharge your own marketing efforts.