smallbiz Archives - crowdspring Blog

Successful entrepreneurs and small business owners know that products and services don’t sell themselves.

The truth is that even if you lack experienced marketers on your team, you must learn to market effectively.
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Marketing and branding

Lean Marketing Strategies for Small Businesses and Startups

Let’s take three key elements of lean startup principles – quick and inexpensive prototypes that test market assumptions, feedback from real customers, and learn fast, don’t fail fast – and apply those elements to strategies for small businesses and startup marketing.

6 Reasons Why Tomorrow Is An Entrepreneur’s Enemy

“I’ll do it tomorrow,” and variations of that excuse echo through the minds of entrepreneurs everywhere. Here are six reasons why many people habitually procrastinate, and what you can do to create better habits.

The Business Owner’s Guide to Creating a Unique Logo

Everyone wants a great logo design that is memorable, recognizable, and reflective of their brand. But often, people forget that their logo has to be unique too.

Sure, the Apple logo is iconic and instantly recogniza..

Marketing and branding

Famous Logos And What Your Business Can Learn From Them

Every company wants to be popular and for its logo to be instantly recognizable and famous. In fact, some entrepreneurs think that companies become famous because they have great logos.

That’s only partially correct…

Marketing and branding

Why A Good Logo Is Essential To Your Business

We’ve all heard the advice: invest in your logo. And while it may seem obvious to some why it’s important to invest in a well-designed logo, many entrepreneurs and small business owners don’t really understand why logos..

5 Ways Your Business Can Improve Its Brand on Instagram

Branding.

That buzzword has taken design, marketing, and startup blogs by storm and has put pressure on companies of all sizes to create the “perfect image”. In an increasingly competitive and noisy market, companies..