Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to hire marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.
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A well-designed website will inspire confidence and trust – two factors that turn leads into clients. A mediocre or poor website will undermine your credibility and your business. Instead of creating trust and confidence, it will create doubt and unease. Here are 7 proven techniques to make your website more credible and effective.
Color has a deep and often subconscious effect on our behavior and is often used to persuade or influence us. In fact, according to a recent stud,y 92.6% of people said that color was the most important factor when purchasing products. How you use color in your business can affect whether you succeed or fail. Here’s a deep look.