Small Business Marketing

How Hashtags Can Help You Improve Your Small Business Marketing

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How Hashtags Can Help You Improve Your Small Business Marketing

Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But using hashtags effectively, especially for business marketing, means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy.

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Why Social Media Stories Are a Big Marketing Phenomenon (And How To Use Them to Market Your Business)

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Why Social Media Stories Are a Big Marketing Phenomenon (And How To Use Them to Market Your Business)

It doesn’t seem like that long ago that everyone touted Facebook’s newsfeed and Instagram’s feed as the new world for marketers to go forth and conquer. How quickly times change. “Stories” have grown to become a viable media format in their own right. Here’s a look at how popular brands use Stories and best practices and tips to help your business leverage Stories as a useful marketing channel.

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