Small Business Marketing

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Lean marketing tips and strategies
for small businesses like yours.

Marketing

Marketing and Selling to Squirrels

Attention span is the amount of time a person (or animal) can concentrate on something without becoming distracted.

The attention span of a squirrel is one second. The attention span of a squirrel focusing on an acor..

Marketing

The Small Business Content Marketing Paradox

“Content marketing” refers to creating information (content) that has value to others. The creator of the content ultimately wants to sell a product or service to prospective buyers who benefit from the content, but the goa..

Marketing

How To Choose A Market For Your Startup Or Small Business

I’m rarely surprised when a young entrepreneur or small business owner hasn’t fully identified how their new business will make money. But I’m always surprised when that entrepreneur or small business owner has a t..

Marketing

Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns

It is a truism of the business world that it costs more to acquire a new customer than it does to retain an existing one. It is also a truism that every business extracts a relatively predictable economic value from a g..

Marketing

Small Business and Startup Tips: 5 Marketing Mistakes to Avoid

Marketing your small business is simple, right? Just get your web page live, set up a Twitter account and a Facebook page, start building that email list and you’re on your way to endless riches! Well, unfortunately it ..

Marketing

What Small Businesses Can Learn From The World’s Best Brands

We’ve previously shared lessons that small businesses can learn from the world’s best brands. For example, we wrote about five common lessons small businesses and startups can learn from the world’s best Brands, the 10 key ..

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Marketing

Lean Marketing Tips: Hyperlocal Marketing Channels

We write often about marketing strategies and tactics for small business and startups. These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for manage..

Brand Identity

Secrets of The World’s Best Brands

We look at the important trends and lessons startups and small businesses can learn from the world’s best brands.

Marketing

Website Traffic or Conversions: Which Is More Important?

Most companies, especially small businesses and startups, obsess about the amount of traffic to their online sites.

Site traffic is important – it brings attention, a certain degree of validation, and the opportunity to ..

Marketing

Startup and Small Business Marketing: Website Optimization Mistakes

Conversion rate math is simple: by doubling your conversion rate, you double the effectiveness of every future marketing dollar.

But while the math is simple, conversion optimization is not. There are many optimization p..

Marketing

Small Business Marketing: Web Design Best Practices and Tips

We’ve recently discussed several useful topics for small businesses and startups, including naming your company, how to make you taglines stand out from the crowd., and tips for buyers looking for logo design.

Today, we..

Marketing

Think Different: How To Make Your Tagline Stand Out From The Crowd

If you’d prefer to watch a video version of this post, you can find it on crowdspring’s YouTube channel here: The Small Business Guide to Crafting the Perfect Tagline or Slogan.

As I wrote last week in 10 Tips for S..

Topics We Write About

Brand Identity

Cultivating a consistent, authentic brand never ends. But, we’ve gathered all the resources you need to do it right.

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Design

Good design is good business. Check out these actionable insights on graphic, web, print, product, and packaging design.

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Entrepreneurship

Leadership, inspiration, and business know-how. The actionable insight entrepreneurs need to succeed.

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Marketing

Reach more customers and expand your market with actionable tactics, strategies, insights, and resources.

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Small Business

Small businesses do it all with less. Our marketing tips, tools, and growth strategies will help you run your business better.

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Agencies

Marketing techniques, trends, tools, and more to help modern agencies grow and thrive.

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Other

Musings on a variety of topics related to small businesses, startups, design, and marketing.

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The easiest way to get affordable, high‑quality custom logos, print design, web design & naming for your business.

Topics We Write About

Brand Identity

Brand Identity

Design

Design

Entrepreneurship

Entrepreneurship

Marketing

Marketing

Small Business

Small Business

Agencies

Agencies

Other

Other

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