A well-designed website will inspire confidence and trust – two factors that turn leads into clients. A mediocre or poor website will undermine your credibility and your business. Instead of creating trust and confidence, it will create doubt and unease. Here are 7 proven techniques to make your website more credible and effective.
Naming a startup or small business is tricky. The company’s name sets the tone for how customers and prospects perceive the company and is a critical part of the brand. Of course, you also want people to remember your brand, so there’s a lot of pressure to find the perfect name. Here are three things you should think about to take advantage of new TLDs.
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