Why rebrand your company? Rebranding may be the key to getting a stale business back on track. In fact, most successful companies, from Fortune 500 to startups, rebrand. Read on for strategic and tactical insights that will help you assess whether your existing business brand is hurting you and steps to rebrand.
A strong brand shows what your company does, differentiates your company from competitors, and establishes a unique identity and presence in the marketplace. But sometimes, companies should consider a rebrand. We explore when and why companies should rebrand, and the best practices to rebrand your business.