Conferences, meetups and other public events offer many unique opportunities for entrepreneurs and small business owners to market their business. Yet many people turn down opportunities to speak in public.

If the t..

The other day while sitting on the deck, we heard a great splashing sound from across the way. We looked over to see a neighbor pouring a huge bucket of ice-water over his head while his girlfriend recorded the chilly event..

Every so often a company gets a great idea about how they might garner so great free publicity. Perhaps some manager or marketing team thinks to themselves, “If we can only get some free press, we could be huge!” The wheels..

Amanda Hocking is a star of the publishing world. Last year she signed a 4-book, $2 million dollar deal with St. Martin’s Press, one of the largest publishing houses in the world. While in itself, this is not unusual – ..

In the world of startups and small business there are two basic kinds of company: those the media pays attention to, and all the rest. If  your company has a compelling story, a unique product , or an interesting personalit..