Poor packaging leads to worse things than a bruised ego – it leads to lost sales and revenue. Packaging is a vital bridge between your customers and your product. Customers will see and touch your packaging before they ever interact with your product. And, as awesome as your product might be, it’s the packaging that does the selling.So, don’t let poor packaging undermine your sales. These 5 bad packaging sins will act as your roadmap of pitfalls to avoid.
The unboxing phenomenon has raised the public’s expectation of what the unwrapping experience should be when they buy new products.And, now that the bar has been raised, your packaging needs to live up to these new standards.So, it’s in your business’s best interest to create the best unboxing experience possible. Here’s how…
The need to tell compelling brand stories will grow in importance in the years to come. Millennials and Generation Z are taking on bigger and bigger roles in the marketplace. As we see in current packaging design trends, these consumers value authenticity and seek out brands striving to make a genuine connection. Here’s a closer look at three businesses who do a great job telling their brand story through product packaging.
Every year tens of thousands of new food products are brought to market. And every year, 95 percent of new products fail. Getting from the initial product idea to something with an effective package design and brand takes some effort, but it’s an important part of your success. we take a close look at ways you can improve your food and beverage product packaging.