Poor packaging leads to worse things than a bruised ego – it leads to lost sales and revenue. Packaging is a vital bridge between your customers and your product. Customers will see and touch your packaging before they ever interact with your product. And, as awesome as your product might be, it’s the packaging that does the selling.So, don’t let poor packaging undermine your sales. These 5 bad packaging sins will act as your roadmap of pitfalls to avoid.
Smart businesses are taking note of the importance of sustainability to consumers, and are pursuing ways to adopt greener strategies into their business practices. We’ve investigated some easy steps you can take to incorporate sustainable design into your business. This helps you save money and the planet. Win-win!
The unboxing phenomenon has raised the public’s expectation of what the unwrapping experience should be when they buy new products.And, now that the bar has been raised, your packaging needs to live up to these new standards.So, it’s in your business’s best interest to create the best unboxing experience possible. Here’s how…
Poor packaging design can ruin our eatiing experience. Whether your hot soup arrives cold, your cold sushi arrives warm, or the packaging is just an unattractive mess, the wrong packaging makes a meal less appetizing. Let’s take a closer look at why product packaging is important and how you can improve your own packaging to stand out in a crowded marketplace.
Millennials and Gen Z pay particular attention to product packaging – but not in the same way that older generations viewed packaging. So how do you catch the attention of the most valuable spending generations in the history of the nation? We take a look at the important packaging design trends and how you can create exceptional product packaging that speaks to Millennials and Gen Z.
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The need to tell compelling brand stories will grow in importance in the years to come. Millennials and Generation Z are taking on bigger and bigger roles in the marketplace. As we see in current packaging design trends, these consumers value authenticity and seek out brands striving to make a genuine connection. Here’s a closer look at three businesses who do a great job telling their brand story through product packaging.
Every year tens of thousands of new food products are brought to market. And every year, 95 percent of new products fail. Getting from the initial product idea to something with an effective package design and brand takes some effort, but it’s an important part of your success. we take a close look at ways you can improve your food and beverage product packaging.
The global beauty market is predicted to grow from $432.7 billion in 2016 to $750 billion by 2024. If you’re building or growing a beauty business, you have a lot of competition and it’s tough to stand out. We’ve assembled useful branding and marketing tips to help your beauty business reach and connect with customers.