The need to tell compelling brand stories will grow in importance in the years to come. Millennials and Generation Z are taking on bigger and bigger roles in the marketplace. As we see in current packaging design trends, these consumers value authenticity and seek out brands striving to make a genuine connection. Here’s a closer look at three businesses who do a great job telling their brand story through product packaging.
Packaging used to be inconvenient, hard to open, and uninspiring. Much packaging still is. But smart companies have found that exceptional packaging can create brand value and a phenomenal customer experience. To help you stay current, we’ve identified seven important trends that you should understand today.