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Poor packaging leads to worse things than a bruised ego – it leads to lost sales and revenue. Packaging is a vital bridge between your customers and your product. Customers will see and touch your packaging before they ever interact with your product. And, as awesome as your product might be, it’s the packaging that does the selling.So, don’t let poor packaging undermine your sales. These 5 bad packaging sins will act as your roadmap of pitfalls to avoid.
The unboxing phenomenon has raised the public’s expectation of what the unwrapping experience should be when they buy new products.And, now that the bar has been raised, your packaging needs to live up to these new standards.So, it’s in your business’s best interest to create the best unboxing experience possible. Here’s how…
Poor packaging design can ruin our eatiing experience. Whether your hot soup arrives cold, your cold sushi arrives warm, or the packaging is just an unattractive mess, the wrong packaging makes a meal less appetizing. Let’s take a closer look at why product packaging is important and how you can improve your own packaging to stand out in a crowded marketplace.
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The need to tell compelling brand stories will grow in importance in the years to come. Millennials and Generation Z are taking on bigger and bigger roles in the marketplace. As we see in current packaging design trends, these consumers value authenticity and seek out brands striving to make a genuine connection. Here’s a closer look at three businesses who do a great job telling their brand story through product packaging.
In the 1990s, grocery stores carried around 7,000 different products. Today, they carry up to 50,000. This dramatic increase in the number of products on store shelves makes it tough for brands to stand out. Consumers can pick from 15 different types of peanut butter, 50 different cereal brands, dozens of soft drink brands, etc. If you want to make your products stand out among the 50,000 others lining the shelves, check out our 6 proven tips for great food packaging.
Investing in good packaging design (the packaging for your product) and package graphics design (the graphics/content on the product packaging) is critical to your company’s success. Whether you’re redesigning an existing package or creating something entirely new, here are six 2018 packaging design trends you should know.
Packaging used to be inconvenient, hard to open, and uninspiring. Much packaging still is. But smart companies have found that exceptional packaging can create brand value and a phenomenal customer experience. To help you stay current, we’ve identified seven important trends that you should understand today.