With recreational use legal in nine states, the District of Columbia, and across all of Canada, the growth of cannabis businesses is steadily increasing. But are cannabis firms properly connecting with women? The rapid rise of female cannabis users leaves a huge opportunity for cannabis business owners to connect with a brand new target market.
In the 1990s, grocery stores carried around 7,000 different products. Today, they carry up to 50,000. This dramatic increase in the number of products on store shelves makes it tough for brands to stand out. Consumers can pick from 15 different types of peanut butter, 50 different cereal brands, dozens of soft drink brands, etc. If you want to make your products stand out among the 50,000 others lining the shelves, check out our 6 proven tips for great food packaging.
Today, we are experiencing a shift in how brands can efficiently market to their consumer base. There’s more competition and advertising noise, and consumers are better informed. It’s difficult to break through the noise, especially when you’re promoting a new company or new products or services. So what can you do if you’re launching a new company or a new product or service line? How can you break through the noise?
Whether you’re an entrepreneur or small business owner looking to have your first logo designed, or an established company redesigning your website or marketing materials, the colors you choose can make or break your marketing initiatives. To help you take your brand and marketing to the next level, here are six things you should know about how marketers and businesses will use color in 2018.
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Product design doesn’t need to be very expensive or time-consuming. There are many ways to get from idea to a prototype in a short amount of time, for a fraction of the price that people used to pay for traditional product design. You’ll want to understand and follow these important product design best practices.
Packaging used to be inconvenient, hard to open, and uninspiring. Much packaging still is. But smart companies have found that exceptional packaging can create brand value and a phenomenal customer experience. To help you stay current, we’ve identified seven important trends that you should understand today.