Package Design

5 Packaging Design Mistakes and How to Avoid Them

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5 Packaging Design Mistakes and How to Avoid Them

Poor packaging leads to worse things than a bruised ego – it leads to lost sales and revenue. Packaging is a vital bridge between your customers and your product. Customers will see and touch your packaging before they ever interact with your product. And, as awesome as your product might be, it’s the packaging that does the selling.So, don’t let poor packaging undermine your sales. These 5 bad packaging sins will act as your roadmap of pitfalls to avoid.

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Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

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Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

The need to tell compelling brand stories will grow in importance in the years to come. Millennials and Generation Z are taking on bigger and bigger roles in the marketplace. As we see in current packaging design trends, these consumers value authenticity and seek out brands striving to make a genuine connection. Here’s a closer look at three businesses who do a great job telling their brand story through product packaging.

6 Proven Tips for Successful Food Packaging

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6 Proven Tips for Successful Food Packaging

In the 1990s, grocery stores carried around 7,000 different products. Today, they carry up to 50,000. This dramatic increase in the number of products on store shelves makes it tough for brands to stand out. Consumers can pick from 15 different types of peanut butter, 50 different cereal brands, dozens of soft drink brands, etc. If you want to make your products stand out among the 50,000 others lining the shelves, check out our 6 proven tips for great food packaging.

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