Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media. Influencer marketing targets a smaller, more precise market for each business, thereby reducing the overconsumption and chaos of an otherwise confusing, overwhelming digital marketplace. But for influencer marketing to succeed, there has to be a good fit between your brand and the influencer(s) that represent you.
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Color has a deep and often subconscious effect on our behavior and is often used to persuade or influence us. In fact, according to a recent stud,y 92.6% of people said that color was the most important factor when purchasing products. How you use color in your business can affect whether you succeed or fail. Here’s a deep look.
Every year tens of thousands of new food products are brought to market. And every year, 95 percent of new products fail. Getting from the initial product idea to something with an effective package design and brand takes some effort, but it’s an important part of your success. we take a close look at ways you can improve your food and beverage product packaging.
76% of small business owners have reported facing marketing challenges.
When you’re not quite sure how to proceed, it helps to take a step back and survey the landscape. Here are 28 small business marketing facts that may surprise you… and change that way you approach marketing for your small business.