Successful restaurants, especially today, cannot solely rely on having the best food and impeccable customer service. It’s essential to have strong marketing strategies in place, too. Whether you’ve been in business for years, or are just starting out, consider these restaurant-friendly marketing tactics to increase your sales.
Consistent. Branding. Is. Vital. Your logo, your website, your mobile app, your store signage, your marketing and customer support messaging… they must all be instantly recognizable as your brand. There are multiple reasons why consistent branding is so powerful – and inconsistent branding is so harmful. So, let’s take a deeper look at the whys and hows of branding consistency.
If you don’t have a referral marketing strategy in place, you’re making a mistake. Referrals from happy customers represent your best opportunity to grow revenue and profits in your business. Here are the proven strategies that can help you generate business referrals and win back the advantage from your competitors.
Smart businesses leverage custom illustrations in their marketing strategy. Illustrations can persuade, inform and influence your customers and prospects. They can enhance your brand messaging and can help your business express emotion. Let’s take a look at ways that smart businesses use illustration to boost their marketing.
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Today, it’s impossible to reach most customers without a website. This is especially true for new small businesses and startups trying to compete in an increasingly noisy world. but it’s also true for even established companies. Here are 7 important website design best practices for sites that want to convert prospects into customers.