Marketing and brandingTag
Nonprofits are not traditional businesses.They serve a higher purpose. And, they operate differently than for-profit businesses on a fundamental level.But, just because nonprofits aren’t in it for the money, that doesn’t mean they don’t have to worry about branding. In fact, branding may be even more important for nonprofits.
We’ve created a comprehensive guide to help de-mystify and de-stress the process of starting an Etsy shop. In the sections below we’ll discuss branding basics, how to create listings, product pricing, financial and legal details – even marketing and long-term strategy – everything you need to know to succeed as an Etsy entrepreneur.
Writing is a tricky business.You have to choose just the right words to convey your unique message to your specific audience. And, that’s only half the battle. Read on to learn how to write marketing copy that combines both art and science – copy that will engage your audience and motivate them to convert.
Poor packaging design can ruin our eatiing experience. Whether your hot soup arrives cold, your cold sushi arrives warm, or the packaging is just an unattractive mess, the wrong packaging makes a meal less appetizing. Let’s take a closer look at why product packaging is important and how you can improve your own packaging to stand out in a crowded marketplace.
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A strong brand shows what your company does, differentiates your company from competitors, and establishes a unique identity and presence in the marketplace. But sometimes, companies should consider a rebrand. We explore when and why companies should rebrand, and the best practices to rebrand your business.
Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But using hashtags effectively, especially for business marketing, means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy.
Whether you deal in residential or commercial real estate, your signs are ambassadors for your business – speaking for your brand when you’re not there to do it in person. Here’s a look at the best practices for creating unique and custom real estate signs that raise awareness about your brand and start a conversation with your potential clients.
Not all social media marketing is created equal. Some strategies and tactics are better than others. And, some strategies might be great – but are entirely the wrong fit for your business. Consider these 7 proven ways that will help you rise above the social media noise and better engage your audience on social networks.
Whether every detail of a logo is intentional or not, every detail will influence people who see that logo. Nothing should be arbitrary. Thoughtless design choices lead to misleading or confusing logos. Or, even worse, logos that don’t say anything at all. Here’s a deep look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.