Marketing and brandingTag
Word-of-mouth marketing is powerful. We trust people we know more than strangers who try to sell us things. But businesses need a louder megaphone to market and friends are rarely enough. That’s where influencers can help. But how do you find the right influencers to endorse your brand? And how do you connect with them once you’ve found them? Here are the Top 3 Influencer Platforms for Small Businesses.
Why rebrand your company? Rebranding may be the key to getting a stale business back on track. In fact, most successful companies, from Fortune 500 to startups, rebrand. Read on for strategic and tactical insights that will help you assess whether your existing business brand is hurting you and steps to rebrand.
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Online commerce has taken the world by storm and forever altered the way we do business. But, that doesn’t mean that all online businesses are created equal. Simply showing up online isn’t enough to guarantee success. We’ve cultivated a list of 13 actionable lessons from the top 4 Ecommerce giants that apply to businesses of any size or platform – not just iconic internet businesses.
The top retail businesses know that their brand is invaluable. We’ve conducted some research into what it is that these mega-brands are doing right… and wrong. We’ve cultivated a list of 5 actionable lessons that apply to retail businesses of any size – not just mega retailers. And, now, we’re here to share the results of our research with you.
Nonprofits are not traditional businesses.They serve a higher purpose. And, they operate differently than for-profit businesses on a fundamental level.But, just because nonprofits aren’t in it for the money, that doesn’t mean they don’t have to worry about branding. In fact, branding may be even more important for nonprofits.
We’ve created a comprehensive guide to help de-mystify and de-stress the process of starting an Etsy shop. In the sections below we’ll discuss branding basics, how to create listings, product pricing, financial and legal details – even marketing and long-term strategy – everything you need to know to succeed as an Etsy entrepreneur.
Writing is a tricky business.You have to choose just the right words to convey your unique message to your specific audience. And, that’s only half the battle. Read on to learn how to write marketing copy that combines both art and science – copy that will engage your audience and motivate them to convert.