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How Hashtags Can Help You Improve Your Small Business Marketing

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How Hashtags Can Help You Improve Your Small Business Marketing

Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But using hashtags effectively, especially for business marketing, means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy.

The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

Whether every detail of a logo is intentional or not, every detail will influence people who see that logo. Nothing should be arbitrary. Thoughtless design choices lead to misleading or confusing logos. Or, even worse, logos that don’t say anything at all. Here’s a deep look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.