Word-of-mouth marketing is powerful. We trust people we know more than strangers who try to sell us things. But businesses need a louder megaphone to market and friends are rarely enough. That’s where influencers can help. But how do you find the right influencers to endorse your brand? And how do you connect with them once you’ve found them? Here are the Top 3 Influencer Platforms for Small Businesses.
Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media. Influencer marketing targets a smaller, more precise market for each business, thereby reducing the overconsumption and chaos of an otherwise confusing, overwhelming digital marketplace. But for influencer marketing to succeed, there has to be a good fit between your brand and the influencer(s) that represent you.