Word-of-mouth marketing is powerful. We trust people we know more than strangers who try to sell us things. But businesses need a louder megaphone to market and friends are rarely enough. That’s where influencers can help. But how do you find the right influencers to endorse your brand? And how do you connect with them once you’ve found them? Here are the Top 3 Influencer Platforms for Small Businesses.
The global beauty market is predicted to grow from $432.7 billion in 2016 to $750 billion by 2024. If you’re building or growing a beauty business, you have a lot of competition and it’s tough to stand out. We’ve assembled useful branding and marketing tips to help your beauty business reach and connect with customers.