Here’s our best content to help you grow your business faster.
People tend to unconsciously latch onto the first fact they hear, basing their decision-making on that fact. This phenomenon is called anchoring. We look at how you can take advantage of the anchoring effect to price your company’s products or services, negotiate more effectively, market better, and make better business decisions.
It doesn’t seem like that long ago that everyone touted Facebook’s newsfeed and Instagram’s feed as the new world for marketers to go forth and conquer. How quickly times change. “Stories” have grown to become a viable media format in their own right. Here’s a look at how popular brands use Stories and best practices and tips to help your business leverage Stories as a useful marketing channel.
It’s in every marketer’s and business owner’s best interest to learn how to effectively manage customer expectations. But, if this were truly as simple as it sounds, there would be a lot more happy customers in the world. Here’s a good look at 13 ways that you can better manage your customers’ expectations, create loyal brand followers, and grow your business faster than ever.
There are so many ways to market your business today that it can be hard to know where to start. It’s not enough to market on different platforms. True success lies in integrating your marketing strategies across platforms. But how does one actually go about integrating marketing across platforms and channels? Here are 7 strategies that will help you bridge the gap between your online and offline marketing efforts.
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Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to hire marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.
A strong business name identifies your business, tells your customers and prospects something meaningful about your brand, and helps to differentiate your business from your competition. But what should you do if you decide that the name you’ve been using for your business isn’t effective at accomplishing those goals? Here are 4 reasons to consider renaming your business… and 7 tips to help you pull it off successfully.
Generation Z will soon play an important role in our economy. If you’re a marketer, you’ll need to tailor your messages to reach a new audience. If you’re a business owner or manager, you’ll need to figure out what these new employees will be looking for and how to get the most out of your working relationship with them. Here are 5 key differences between Generation Z and Millennials, and our perspective on how these differences will impact your business.
A well-designed website will inspire confidence and trust – two factors that turn leads into clients. A mediocre or poor website will undermine your credibility and your business. Instead of creating trust and confidence, it will create doubt and unease. Here are 7 proven techniques to make your website more credible and effective.