We are more likely to be persuaded by people we like and those we want to be like. The more you like someone the more likely you are to say yes to them. This is the principle of liking. Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
If your business is like most small businesses, you’re struggling to find a good strategy that will help you reach customers and prospective customers on social networks. Paid advertising on those networks simply doesn’t work for most small businesses. And even when it works, paid advertising is becoming less effective. So if you can’t effectively advertise on social networks, what can you do? Content marketing offers a powerful answer.
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Why rebrand your company? Rebranding may be the key to getting a stale business back on track. In fact, most successful companies, from Fortune 500 to startups, rebrand. Read on for strategic and tactical insights that will help you assess whether your existing business brand is hurting you and steps to rebrand.
Online commerce has taken the world by storm and forever altered the way we do business. But, that doesn’t mean that all online businesses are created equal. Simply showing up online isn’t enough to guarantee success. We’ve cultivated a list of 13 actionable lessons from the top 4 Ecommerce giants that apply to businesses of any size or platform – not just iconic internet businesses.
Whether you’re starting a new business or growing an existing business, you need a website. The problem is that many business owners are intimidated about setting up their own website. We’re here to put your minds at ease. We’ve created an easy step-by-step guide to help you create a completed, professional business website.
Running a small business means keeping a lot of different balls in the air. There are robust apps available that go beyond the productivity and document features you’d expect. Many of them extend or innovate the entire concept of documents in powerful ways. Take a look and see how these tools can empower your small business with easy, accessible design.