The need to tell compelling brand stories will grow in importance in the years to come. Millennials and Generation Z are taking on bigger and bigger roles in the marketplace. As we see in current packaging design trends, these consumers value authenticity and seek out brands striving to make a genuine connection. Here’s a closer look at three businesses who do a great job telling their brand story through product packaging.
Whether every detail of a logo is intentional or not, every detail will influence people who see that logo. Nothing should be arbitrary. Thoughtless design choices lead to misleading or confusing logos. Or, even worse, logos that don’t say anything at all. Here’s a deep look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.
Your fashion business, like every business, needs a strong visual brand and a professionally designed logo, a website, social media assets and more. Good design is good business. Read on to learn six important reasons why your fashion design business needs good design – and the most import design priorities for your business.
In the 1990s, grocery stores carried around 7,000 different products. Today, they carry up to 50,000. This dramatic increase in the number of products on store shelves makes it tough for brands to stand out. Consumers can pick from 15 different types of peanut butter, 50 different cereal brands, dozens of soft drink brands, etc. If you want to make your products stand out among the 50,000 others lining the shelves, check out our 6 proven tips for great food packaging.
Deciding how to brand your food truck may be the most important decision you’ll face as a food-on-the-go entrepreneur. A well-branded truck can draw attention to your business all day, every day, everywhere it goes.
Follow our food truck branding guide and your truck will race ahead of your competition.
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Whether you’re an entrepreneur or small business owner looking to have your first logo designed, or an established company redesigning your website or marketing materials, the colors you choose can make or break your marketing initiatives. To help you take your brand and marketing to the next level, here are six things you should know about how marketers and businesses will use color in 2018.