Marketers and business owners who understand human behavior and motivation have an unfair advantage over their competitors. The good news is that you don’t have to have a PhD in neuroscience, or a staff of 50 marketers, to apply the fundamentals of neuroscience to your own marketing efforts. Here’s how you can use neuroscience to supercharge your own marketing efforts.
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Whether you’re an entrepreneur or small business owner looking to have your first logo designed, or an established company redesigning your website or marketing materials, the colors you choose can make or break your marketing initiatives. To help you take your brand and marketing to the next level, here are six things you should know about how marketers and businesses will use color in 2018.
Investing in good packaging design (the packaging for your product) and package graphics design (the graphics/content on the product packaging) is critical to your company’s success. Whether you’re redesigning an existing package or creating something entirely new, here are six 2018 packaging design trends you should know.