There’s always beauty in good design, but good design isn’t always beautiful. You don’t have to look further than a site like Craigslist, with its infamously austere look, for proof that unattractive websites can be popular and functionally easy to use. What is it that draws people to use sites that are otherwise considered to be a little less than easy on the eyes?
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Smart businesses leverage custom illustrations in their marketing strategy. Illustrations can persuade, inform and influence your customers and prospects. They can enhance your brand messaging and can help your business express emotion. Let’s take a look at ways that smart businesses use illustration to boost their marketing.