Company Name

Why and How to Rename Your Business

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Why and How to Rename Your Business

A strong business name identifies your business, tells your customers and prospects something meaningful about your brand, and helps to differentiate your business from your competition. But what should you do if you decide that the name you’ve been using for your business isn’t effective at accomplishing those goals? Here are 4 reasons to consider renaming your business… and 7 tips to help you pull it off successfully.

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