This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2020. Brand identity is the most effective way any organization can gain a competitive edge in an increasingly crowded marketplace. Both new and existing businesses and organizations can benefit from reading this guide.
If you’re starting a restaurant, then you’re probably pretty passionate about food. But, are you passionate about your brand? If you want to succeed, you’re going to have to be. A restaurant’s brand is the cumulative effect of what your guests see, taste, smell, feel and hear at your restaurant, online, and in the world at large. The decisions left unmade, and a brand left untended, may hurt your business.
People report that color is by far, the most important factor when purchasing a product. The color you choose for your small business brand identity is important – don’t leave it to chance. Here’s a deep look at the research behind the color blue and why some businesses should consider blue as a core color in their brand identity.
Color has a deep and often subconscious effect on our behavior and is often used to persuade or influence us. In fact, according to a recent stud,y 92.6% of people said that color was the most important factor when purchasing products. How you use color in your business can affect whether you succeed or fail. Here’s a deep look.
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