Making sure you find the right font for your business is a critical part of establishing – and extending – your brand’s visual identity. Part of any winning design strategy is choosing a font that creates a good user experience for your customers and underscores the feeling and purpose of your business. So let’s take a look at how you can pick the right font for your business to capture people’s attention and to convert that attention into a customer relationship.
In the 1990s, grocery stores carried around 7,000 different products. Today, they carry up to 50,000. This dramatic increase in the number of products on store shelves makes it tough for brands to stand out. Consumers can pick from 15 different types of peanut butter, 50 different cereal brands, dozens of soft drink brands, etc. If you want to make your products stand out among the 50,000 others lining the shelves, check out our 6 proven tips for great food packaging.
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Deciding how to brand your food truck may be the most important decision you’ll face as a food-on-the-go entrepreneur. A well-branded truck can draw attention to your business all day, every day, everywhere it goes.
Follow our food truck branding guide and your truck will race ahead of your competition.
Smart businesses leverage custom illustrations in their marketing strategy. Illustrations can persuade, inform and influence your customers and prospects. They can enhance your brand messaging and can help your business express emotion. Let’s take a look at ways that smart businesses use illustration to boost their marketing.