With recreational use legal in nine states, the District of Columbia, and across all of Canada, the growth of cannabis businesses is steadily increasing. But are cannabis firms properly connecting with women? The rapid rise of female cannabis users leaves a huge opportunity for cannabis business owners to connect with a brand new target market.
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A strong brand shows what your company does, differentiates your company from competitors, and establishes a unique identity and presence in the marketplace. But sometimes, companies should consider a rebrand. We explore when and why companies should rebrand, and the best practices to rebrand your business.