The need to tell compelling brand stories will grow in importance in the years to come. Millennials and Generation Z are taking on bigger and bigger roles in the marketplace. As we see in current packaging design trends, these consumers value authenticity and seek out brands striving to make a genuine connection. Here’s a closer look at three businesses who do a great job telling their brand story through product packaging.
A strong business name identifies your business, tells your customers and prospects something meaningful about your brand, and helps to differentiate your business from your competition. But what should you do if you decide that the name you’ve been using for your business isn’t effective at accomplishing those goals? Here are 4 reasons to consider renaming your business… and 7 tips to help you pull it off successfully.
Today, we are experiencing a shift in how brands can efficiently market to their consumer base. There’s more competition and advertising noise, and consumers are better informed. It’s difficult to break through the noise, especially when you’re promoting a new company or new products or services. So what can you do if you’re launching a new company or a new product or service line? How can you break through the noise?