This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2020. A brand identity is the most effective way any organization can gain a competitive edge in an increasingly crowded marketplace. Both new and existing businesses and organization can benefit from reading this guide.
The need to tell compelling brand stories will grow in importance in the years to come. Millennials and Generation Z are taking on bigger and bigger roles in the marketplace. As we see in current packaging design trends, these consumers value authenticity and seek out brands striving to make a genuine connection. Here’s a closer look at three businesses who do a great job telling their brand story through product packaging.