A strong brand shows what your company does, differentiates your company from competitors, and establishes a unique identity and presence in the marketplace. But sometimes, companies should consider a rebrand. We explore when and why companies should rebrand, and the best practices to rebrand your business.
Color has a deep and often subconscious effect on our behavior and is often used to persuade or influence us. In fact, according to a recent stud,y 92.6% of people said that color was the most important factor when purchasing products. How you use color in your business can affect whether you succeed or fail. Here’s a deep look.
Every year tens of thousands of new food products are brought to market. And every year, 95 percent of new products fail. Getting from the initial product idea to something with an effective package design and brand takes some effort, but it’s an important part of your success. we take a close look at ways you can improve your food and beverage product packaging.
Making sure you find the right font for your business is a critical part of establishing – and extending – your brand’s visual identity. Part of any winning design strategy is choosing a font that creates a good user experience for your customers and underscores the feeling and purpose of your business. So let’s take a look at how you can pick the right font for your business to capture people’s attention and to convert that attention into a customer relationship.
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