This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2020. A brand identity is the most effective way any organization can gain a competitive edge in an increasingly crowded marketplace. Both new and existing businesses and organization can benefit from reading this guide.
Consistent. Branding. Is. Vital. Your logo, your website, your mobile app, your store signage, your marketing and customer support messaging… they must all be instantly recognizable as your brand. There are multiple reasons why consistent branding is so powerful – and inconsistent branding is so harmful. So, let’s take a deeper look at the whys and hows of branding consistency.
A strong business name identifies your business, tells your customers and prospects something meaningful about your brand, and helps to differentiate your business from your competition. But what should you do if you decide that the name you’ve been using for your business isn’t effective at accomplishing those goals? Here are 4 reasons to consider renaming your business… and 7 tips to help you pull it off successfully.
Generation Z will soon play an important role in our economy. If you’re a marketer, you’ll need to tailor your messages to reach a new audience. If you’re a business owner or manager, you’ll need to figure out what these new employees will be looking for and how to get the most out of your working relationship with them. Here are 5 key differences between Generation Z and Millennials, and our perspective on how these differences will impact your business.